With a career in agency and design management spanning 30 plus years, Rebecca has seen trends come and go, but to her two tenets endure: tell the truth and make the truth fascinating. Having successfully negotiated a merger for her agency North with fellow B Corp and awesome agency Baldwin&, Rebecca is now a brand strategy consultant. But she is still most proud of the work she did with her partners at North to build an advertising powerhouse known for the craft of its strategic thinking, its insistence on close collaboration with clients and its uniquely differentiating and effective creative product. During its 20 years in business, North served Columbia Sportswear, Hydro Flask, CLIF Bar, Peet’s Coffee and Pacific Foods among many others.