The Partnership Economy podcast was created for businesses, partners, agencies, and consumers alike—the show highlights how the power of partnerships brings these groups together and creates authentic trust between all parties. Hosts, David A. Yovanno and Todd Crawford, unpack how partnerships can scale revenue growth for brands, agencies, and partners while, at the same time, can put the consumer first.
Partnerships reach consumers in a way they want to be reached. Consumers have had enough of traditional ads and don’t believe what brands have to say about themselves anymore. Instead, they want the straight scoop from people they do trust—a publisher, a creator, or another business. We’re bringing this strategy to life through this podcast in order to challenge traditional ways of thinking and to aid incredible growth for businesses of all sizes.
The show welcomes global leaders across all verticals to share their unique advice, personal stories, and future outlooks to inspire listeners to dive into the partnership marketing channel—a channel that can make up over 28% of a business’s total revenue mix. The Partnership Economy intends to educate listeners about this evergreen channel and inspire them to take the next step in digital marketing.
The Partnership Economy is an interview-based podcast that welcomes guests from diverse backgrounds in the partnership space. Season 4 featured interviews with content creators, affiliate marketers, innovators and trendsetters.
Hosts David and Todd rotate hosting the podcast, allowing them to inject their unique perspectives and expertise into each interview. Unlike many branded shows, The Partnership Economy isn’t about the brand, it’s about open, honest, and insightful conversations that bring real and actionable advice and value to listeners.
Questions for each guest are created keeping the guest's unique journey and expertise in mind, and ensuring they have the opportunity to share value with listeners that they won’t get elsewhere.
Since releasing our first episode in October 2021, The Partnership Economy listener base has grown to a total of 188,344 all-time downloads going into our 5th season.
Based on demographic information, Impact has 3 estimated listener personas, which align with impact.com internal goals, and align with the type of listener who would find this important pertinent, and valuable:
Marketers - Based on data collected on social media activities and listener persona, marketers interested in the partnership space are tuning into The Partnership Economy.
Content Creators - Based on data collected around age and industries. These younger listeners are content creators interested in learning about partnerships and how they can work with brands, and/or ensure they are following best practices. These listeners are also likely to be students in University.
