THE 14TH ANNUAL SHORTY AWARDS

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Special Project

Special Project
From the 16th Annual Shorty Awards

Get Things Done Your Way With du App

Entered in Video Series

Objectives

The objective of our 2023 initiatives across the Branded Series, Call to Action, and Social Commerce categories was to elevate the brand presence & foster heightened user engagement strategically, increasing the 'du App active users'.

Strategy and Execution

We focused on delivering an engaging Branded Series that showcased the diverse offerings of the 'du App.' The incorporation of high-production videos proved to be a pivotal shift. We also adopted a persona-driven communication strategy, tailoring content to maximise relevance & affinity for different audience segments. Our Social Commerce efforts capitalised on various mediums, including Out-of-Home, Radio, Cinema & TV, creating a cohesive and integrated approach to amplify communications.

Results

The 'du App active users' witnessed an extraordinary +30% increase, solidifying its status as a preferred platform. Our Call to Action efforts generated over 4.5 million impressions, reached 2.5 million users, and garnered 674,000 views, showcasing the effectiveness of our targeted communication and broad targeting strategies. Social Commerce initiatives, spanning various mediums, achieved 4.5 million impressions and 2.5 million reach, underscoring the success of our integrated approach.

Media

Video for Get Things Done Your Way With du App

Entrant Company / Organization Name

SOCIALEYEZ FZE, du

Links