THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 14th Annual Shorty Awards

What's Up, Disney+

Entered in Entertainment, Long Form Video, Television

Objectives

Go behind-the-scenes on all your favorite Disney+ movies and series with hosts Andre Meadows and Jenny Lorenzo. Produced with multiple segments each week, What’s Up, Disney+ features interviews with filmmakers and talent, breaking news, exclusive looks at red carpet premieres and fan events, and more! New episodes every week on the Disney+ YouTube channel.

Strategy and Execution

With the launch of the Disney+ YouTube channel, the first year of What’s Up, Disney+ was produced fully remote. Hosts Andre Meadows and Jenny Lorenzo zoomed into junkets and interviews with cast and creators from their individual home sets, interacting with Disney+ talent in a whole new way, and bringing personal and engaging conversations to the viewers. The show explored different creative and engaging ways of storytelling through visual effects and sketches.

Results

For the two-year anniversary of Disney+, a.k.a. Disney+ Day, Jenny and Andre celebrated all of the movies and series that released over that time span with an original song and dance that culminated in their arrival onto their brand new, in-person set. The musical recap was beloved by the audience!

Media

Video for What's Up, Disney+

Entrant Company / Organization Name

The Walt Disney Company

Links

Entry Credits