THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 14th Annual Shorty Awards

Likeable Media x Great Wolf Lodge: New Year's Eve Dance Party

Entered in Music & Dance

Objectives

2021 was another tough year for everyone, so when it came time to think about ringing in 2022, Great Wolf Lodge wanted to do something extra special. Since there’s a dance party experience every night at the Lodge, we sought out to create the ultimate New Year’s Eve dance party that could be enjoyed not just by families at the Lodge, but families at home as well.

Strategy and Execution

We tapped influencer and travel blogger Allyson Berger to be the host of our 10-minute live stream and help us dance our way into the new year. Each minute of the live stream featured a different dance, from disco to ballet to popular TikTok dances as well! Allyson also had the help of a few special guests: Great Wolf Lodge’s very own Violet and Wiley. The live stream was broadcast on Facebook and Instagram well before midnight, so parents could make sure their little ones got to enjoy the festivities and still make it to bed on time. Plus, in addition to living on social media, Great Wolf Lodge locations all across the country streamed the video on New Year’s Eve to celebrate 2022.

Results

The New Year’s Eve Dance Party was an absolute hit with parents and kids alike! Organically, it garnered:

Media

Video for Likeable Media x Great Wolf Lodge: New Year's Eve Dance Party

Entrant Company / Organization Name

Likeable Media, Great Wolf Lodge

Link

Entry Credits