12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

PBS KIDS Rocks! Behind the Scenes

Entered in Education

Objective

PBS KIDS Rocks! features original songs by the bands Old Crow Medicine Show, The Weepies and Ozomatli. These 1-minute songs aim to teach kids math (“Mathematica Mind”), science (“Gravity”) or English (“Pronouns”) lessons. For PBS KIDS social media platforms, we went behind the scenes with these bands in the series "PBS KIDS Rocks! Behind The Scenes "to learn about their song-writing process, the teamwork involved in being a member of a band, and all the jobs it takes to create a music video.

Strategy

With all of our behind-the-scenes content, we strive to showcase the diversity of people and talent it takes to create what you see on PBS KIDS. It also gives us the opportunity to share with parents, caregivers and teachers the education curriculum, variety of professions and real-life impact of PBS KIDS series. PBS KIDS Rocks! is a way to encourage that learning through song and introduce kids to the bands their parents love.

We shared the long-form videos on Facebook and shorter 1-minute long square videos on Instagram. Each band also did an Instagram Stories takeover on the day their music video premiered. Each band shared their videos on their social media platforms, and it was a way to share their new music and introduce PBS KIDS to their super fans. The cross-promotion gained PBS KIDS new followers on each platform. The bands were able to share new music with their fans who may also have children.  

Results

 

Old Crow Medicine Show

“A parent’s dream come true.”

 

“This makes me so happy as our child is a TRUE PBS kid and her first concert at 1-year-old was @crowmedicine at Maymony Park!”

 

The Weepies

“Love @theweepies Good choice, PBS!”

 

Ozomatli

“My boys love you just as much as I do (we listen to you on the rides to and from school-kid you not!”

 

“Great way to support children in learning through a variety of modalities! 🎼🎢🎡🎻🎷🎹🎸🎺🎀”

Media

Produced by

PBS Children's Media and Education

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.