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Special Project

Special Project
From the 12th Annual Shorty Awards


Entered in Podcast


With a deep understanding of how far the best athletes in the world are pushing themselves to their emotional and physical limits, the Olympic Channel aims to give a platform to Olympians to share their secrets to success.

The Olympic Games are a truly diverse event and the podcast reflects this showcasing compelling, international stories.

The Olympic Channel podcast was created with the key objective of showcasing the power of sport and the excitement of the Olympic Games by showcasing international stories through compelling storytelling to create the best Olympic podcast in the world.

Strategy and Execution

The overall strategy for the Olympic Channel Podcast is to use the popular format to provide a deep dive into the stories behind the Olympic Movement and bring the athletes’ stories to life.

A key element of this strategy is for the podcast to feature inspirational stories and exclusive interviews with Olympians, athletes and guests from around the world. Utilising the trust and credibility behind the Olympic brand to access some of the biggest names and in the world of sports to confirm guests, the podcast aims to be a bookmarked destination for fans and listeners.

With topics ranging from motivation and social media to overcoming adversity and pursuing Olympic dreams, the official Olympic Channel Podcast offers athletes a platform to tell first-person perspective behind the stories affecting athletes in today’s world.

The podcast is also a showcase for the International Olympic Committee’s rich Olympic Games Archive. Sound from iconic Olympic moments with natural sound or historic commentary are woven into the current conversation to add both context and exclusiveness to the storytelling.

Produced weekly, each podcast has no time limit, but kept to 25+ minutes per episode for optimal engagement. Special edition podcasts are created on an event-by-event basis, such as the Winter Youth Olympic Games, when a daily podcast of six to eight minutes was produced.


The Olympic Channel Podcast was downloaded over 20,000 times in January 2020. Recent guests include American figure skater Adam Rippon, FIFA president Gianni Infantino, and British world champion sprinter Dina Asher-Smith with topics ranging from body image to using video replays in competition. Ahead of this summer’s Olympic Games Tokyo 2020, the podcast will feature exclusive interviews with gymnast Simone Biles, surfer Stephanie Gilmore, and ex-drug addict turned Olympic silver medallist Luvo Manyonga.


Entrant Company / Organization Name

Olympic Channel