THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

R7 ESTÚDIO AO LADO DE QUEM ESQUECE

Entered in Mental Health

Objective

To portray the human impact of Alzheimer's disease and other forms of dementia on patients, families, and caregivers, showing that the condition extends far beyond its clinical manifestations and profoundly reshapes family life. The report sought to translate scientific information into accessible language, explain the early signs of the disease, emphasize the importance of early diagnosis and multidisciplinary care, and highlight the emotional, social, and financial challenges faced by those living with dementia every day.

Strategy

The report combined human-centered storytelling with scientific reporting. The narrative was built around the real-life experiences of two families living with Alzheimer's disease in different circumstances, allowing readers to follow the progression of the illness over time and understand its impact on both patients and caregivers.

Interviews with family members were interwoven with expert analysis from neurologists and geriatricians, who provided context on symptoms, risk factors, diagnostic methods, available treatments, and the latest advances in Alzheimer's research. The report also explored often-overlooked issues, including the psychological burden on caregivers, the role of palliative care in dementia, and the importance of a multidisciplinary approach to treatment and support.

By combining personal testimonies with evidence-based medical information, the storytelling strategy sought to bring readers closer to the lived reality of families affected by Alzheimer's while maintaining scientific accuracy and making a complex medical topic accessible to a broad audience.

Results

The report broadened public understanding of Alzheimer's disease by showing that dementia affects far more than memory—it profoundly impacts entire families. By combining deeply personal stories with evidence-based medical information, the coverage helped reduce stigma, encouraged early recognition of symptoms, and reinforced the importance of timely diagnosis and specialized care.

Beyond explaining risk factors, prevention strategies, and available treatments, the report highlighted the essential yet often overlooked role of family caregivers, who frequently bear significant emotional and physical burdens. It underscored that caring for people with dementia requires a comprehensive support network involving healthcare professionals, families, and public policies. The report also fostered broader discussion about Brazil's aging population and the growing challenges that neurodegenerative diseases pose to healthcare systems and society.

Media

Entrant Company / Organization Name

RECORD TV

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Entry Credits