The program aimed to elevate awareness of PepsiCo’s investment in regenerative agriculture while leveraging National Geographic’s storytelling expertise to showcase existing farmer-led solutions and make sustainability more accessible to consumers.
Ever wondered how your food is grown? PepsiCo and National Geographic collaborated to answer that question by telling the stories of farmers adopting regenerative agriculture. The program highlighted farmers across 3 countries—the U.S., Brazil, and Thailand—who are shaping the future of food despite distinct ecological challenges. The campaign reframed them not as background figures, but as innovators for the global food system.
The campaign strengthened positive perceptions of PepsiCo and became one of National Geographic’s top-performing branded content programs of 2025, generating more than 58M views across Facebook, Instagram, and YouTube, with 1.8M viewers completing the content in full.
