For 250 years, Americans have carried an imperfect but enduring belief: that each generation should inherit more freedom than the one before it.
Then came Dobbs.
When the Supreme Court overturned Roe v. Wade, it changed America overnight — and imposed a future most Americans never wanted. For the first time in generations, millions woke up with fewer rights than their parents had.
The real kicker? Eight in ten Americans support legal abortion.
For Reproductive Freedom for All, that created an urgent mandate: turn that overwhelming majority into an informed, engaged and mobilized force — and be relentlessly creative about how we do it.
Because in 2026, being right isn't enough. You have to break through.
Abortion content faces a uniquely difficult digital environment, from platform restrictions and inconsistent moderation to reduced discoverability. And we're competing for attention with everything people watch, stream and scroll. To reach people at scale, advocacy organizations have to innovate — investing in bigger creative ideas, better storytelling and high-value content that can genuinely compete for attention.
Hosted by Reproductive Freedom for All President and CEO Mini Timmaraju, My Body. My Pod. is our bet on what modern advocacy can look like: a high-production, multiplatform media property built to harness the power of storytelling to inform, engage and mobilize.
Biweekly, we go beyond the headlines to connect the people making the laws, the people fighting them and the people living under them. Stacey Abrams has connected reproductive freedom to democracy and authoritarianism. New York Attorney General Letitia James has taken audiences inside the legal fight to protect abortion access. Rep. Sarah McBride joined us for a deeply personal conversation about grief, caregiving, health care and freedom. Soledad O'Brien brought the perspective of one of America's leading journalists and storytellers. Dr. Jamila Perritt, an abortion provider and reproductive justice leader, has taken listeners inside the realities of providing care in post-Dobbs America.
And sometimes we literally take audiences to the front lines. We brought the show inside Northland Family Planning in Michigan with founder Renee Chelian, who has provided abortion care for more than 50 years and shared her own story of having an illegal abortion before Roe, surviving decades of clinic blockades and threats, and continuing to provide care today.
We center the families living with the consequences, too: Avery Davis Bell, forced to wait for emergency abortion care after her water broke at 18 weeks, and Lauren and Josh Brandt, who shared their devastating experience navigating an abortion ban after a lethal fetal diagnosis.
Lawmakers. Journalists. Organizers. Providers. Patients. Families. My Body. My Pod. brings them into one conversation — connecting what's happening in politics to what it means in people's lives, and what all of us can do about it.
And we've taken the show beyond the studio — recording My Body. My Pod. live at Washington's historic Howard Theatre before hundreds of activists, with Rep. Jamie Raskin, Katie Phang and Brittany Fonteno, for a conversation about democracy, organizing, storytelling and fighting back.
Then we make those conversations travel: full episodes on YouTube, platform-native social video, paid amplification, live experiences and a paid partnership with Crooked Media. That ecosystem has already generated hundreds of thousands of views, establishing My Body. My Pod. as a proven vehicle for reaching people beyond traditional advocacy channels.
We didn't set out to make another “nonprofit podcast.”
We set out to build media powerful enough to compete for attention — and turn that attention into action.
Our strategy starts with a simple belief: there is very little in American life that reproductive freedom does not touch.
Abortion, yes. But also democracy. The economy. Health care and caregiving. Race and power. LGBTQ+ freedom. Family. Grief. Joy. Whether and when to have a child is one of the most consequential personal decisions a person or family will ever make.
So we don't book guests to deliver talking points. We look for conversations that help people see those connections — and understand what they mean in their own lives.
Then we pay attention to what works.
Make the stakes clear. Stacey Abrams was our breakout. Her conversation connected reproductive freedom to authoritarianism, surveillance and democracy — and gave people concrete ways to fight back. The episode generated 2.8X more views than our next-best episode and 32% of our total YouTube watch time. One social cut alone earned 39,000+ likes, 7,200+ saves and nearly 6,000 shares.
Don't underestimate the audience. Sen. Sheldon Whitehouse took on courts, dark money and reproductive freedom — complicated subjects that people absolutely showed up for. Roughly 76% of his YouTube audience was new to us. It reinforced something we now carry into every episode: complexity isn't the enemy. Unclear stakes are.
Let people tell the story. Jessica Valenti's episode kept viewers watching for an average of roughly 13 minutes. Letitia James's conversation about voting rights and reproductive freedom performed 12%+ above our historical launch average. Again and again, we've seen that people will stay for substance when it is honest, human and connected to what's happening around them.
Go where the fight is happening. We brought cameras inside a Michigan abortion clinic with Renee Chelian, connecting her own illegal abortion before Roe to more than 50 years providing abortion care. We centered patients and families like Avery Davis Bell and Lauren and Josh Brandt. And we took the show live before hundreds of activists at Washington's historic Howard Theatre. Sometimes the best way to explain what is happening is to let people see it for themselves.
Make it easy to find — and hard to ignore. We built My Body. My Pod. for video from the beginning, and YouTube reached 84% more unique viewers than our audio feed. Every conversation becomes a full episode, social video, paid creative, graphics and rapid-response content. Our paid partnership with Crooked Media introduces the show to new audiences, while paid amplification helps important stories travel beyond the limits of organic reach.
Across episodes, that approach produced a 7.46% cross-platform engagement rate — more than twice the benchmark we track for advocacy content.
But the numbers matter because of what they represent: more people hearing these stories. More people understanding what's at stake. More people seeing themselves in this fight — and understanding that they have a place in it.
That's what My Body. My Pod. is built to do: meet people where they are, tell the truth about what is happening, and give them a reason to believe they can do something about it.
Political advocacy organizations aren't supposed to compete with media companies. Abortion content isn't supposed to beat the algorithm. And in an online environment flooded with misinformation, nuanced conversations about reproductive freedom aren't exactly supposed to go viral.
Apparently, nobody told our audience.
My Body. My Pod. has grown from a new experiment in owned media into a proven way for Reproductive Freedom for All to reach people — including audiences who weren't already looking for us.
We're competing well beyond the advocacy world. In August 2026, My Body. My Pod. ranked in the 88th percentile globally for unique monthly audience and the 84th percentile for downloads on Podtrac — putting a reproductive freedom advocacy organization's show alongside a much broader universe of podcasts competing for people's time and attention.
Video dramatically expanded the audience. YouTube reached 84% more unique viewers than the audio feed, validating our decision to build My Body. My Pod. as a video-first media property rather than simply film an audio podcast. The channel has generated more than 83,000 views, 810,000 impressions and 7,000 hours of watch time — nearly 300 straight days of people choosing to spend time with our content.
People didn't just watch. They engaged. Across Season One, the show generated a 7.46% cross-platform engagement rate — more than twice the benchmark we track for advocacy content.
The strongest stories traveled far beyond the episode itself. Stacey Abrams's episode generated 2.8X more views than our next-best episode and 32% of total YouTube watch time. One social cut alone earned 39,000+ likes, 7,200+ saves and nearly 6,000 shares — thousands of people actively choosing not just to watch the message, but to keep it and pass it along.
We're finding new people. Roughly 76% of the YouTube audience for Sen. Sheldon Whitehouse's episode was new to us, demonstrating that substantive conversations about courts, dark money and reproductive freedom can expand an audience rather than simply preach to the converted.
And people stay for substance. Jessica Valenti's conversation averaged roughly 13 minutes of watch time per viewer — evidence that even in a scroll-first media environment, audiences will give complicated issues real time when the story is worth hearing.
Those numbers matter. But what matters more is what they add up to.
At a moment when abortion content can be difficult to surface and people's attention is harder than ever to earn, hundreds of thousands of times, someone has stopped. Watched. Listened. Shared. Saved. Learned something.
Some came because they knew Stacey Abrams. Some because a clip found them in their feed. Some because they were trying to understand what was happening in their state, their family or their country.
And now they know us, too.
That is the result we set out to achieve: bringing more people into the conversation about reproductive freedom — and giving them a reason to stay in the fight.
The line I really like for Results is “And now they know us, too.” It gets at why owned media matters without lapsing into brand-marketing language. The 300-days translation is also exactly the kind of memorable stat that can stick with judges after they’ve read 50 entries.
