Sabrina Barekzai is a marketing leader shaping how brands, creators, and communities build trust and influence online. As Director, Social Media Strategy at Slack from Salesforce, she brings a builder's instinct and a writer's voice to integrated content and social engines for global enterprise and consumer brands. Over 14+ years across Slack, Salesforce, Apple, HBO, and Okta, Sabrina has built social and creator programs from scratch, connecting organic social to measurable business outcomes. She is known for a candid, community-first point of view and deep fluency across LinkedIn, X, YouTube, Instagram, TikTok, and Reddit, pairing operational rigor with cultural and creative instinct. Her work has earned industry recognition, including a 2026 Shorty Award for LinkedIn engagement strategy, and her thesis is simple: the brands that win treat social as a strategic surface, not a downstream amplification layer.