Michelle Makasini is a storyteller first: a creative who found her way into social because it's where storytelling and real-time moments meet. She works in the grey, operating with a rare balance of confidence and adaptability in a digital landscape, and stays curious about the questions not yet being asked, showing up with answers already in motion. Over 10+ years, she's brought that instinct to organizations at every stage of scale, from global brands like Hilton and American Airlines to high-growth companies like Asana, building social ecosystems from the ground up, including Hilton's Shorty Award-winning "Stay Saves" program. She is the founder of Makasini Group, a marketing partnership for brands building grassroots-first, and believes the people closest to the work should be the ones in the room making decisions.