Maia Ervin architects the future of brand engagement as a Marketing Director within UTA’s Next Gen Practice. Positioned at the heart of the agency’s Entertainment & Culture Marketing team, she mobilizes global clients to bridge the gap between legacy operations and the cultural vanguard. By masterfully weaving together culture marketing and social impact, Ervin ensures brands do not merely witness the cultural zeitgeist—they drive it.Before her tenure at UTA, Ervin served as the Chief Impact Officer at JUV Consulting, where she pioneered the internal infrastructure of the world-renowned Gen Z agency. Her leadership in organizational culture, talent retention, and developmental learning provided the strategic foundation for JUV’s acquisition by UTA. Today, she leverages that deep insider knowledge to engineer strategies that transcend superficial marketing, enabling brands to build authentic, research-backed equity with diverse consumer segments.A strategist who prioritizes education as a tool for transformation, Ervin curates high-impact programming and bespoke curricula that decode the complexities of youth culture for global organizations. Her ability to translate fleeting trends into actionable business intelligence has solidified her reputation as a vital advisor to the world’s most influential brands. Ervin holds a BA in Communication Arts & Psychology from Washington and Jefferson College and an MBA in Marketing from Fordham University, grounding her creative instincts in rigorous academic and commercial discipline.