Camilla Yates is Managing Partner - Strategy of creative agency, Elvis, with 18 years of experience as an advertising strategist. She has worked with a wide variety of global brands from Greenpeace, to Cadbury to Odeon Cinemas. Camilla is a passionate advocate of marketing as a force for good, and helped her agency pivot to becoming one of the only B-Corps in the UK's top 100 agencies in 2022. Camilla's career highlight (so far) was creating The Illegal Blood Bank - a campaign that changed a law to make UK blood donation fairer for everyone, winning multiple awards along the way. Camilla is also an Emergence Academy fellow, meaning she’s trained in running Futures Literacy Labs - a visionary collaborative working process enabling brands to flourish within a culture of emergence, driving innovation and long term strategy.