Forward Is a Pace is a powerful 17 min short documentary spotlighting select stories from the inaugural Every Woman’s Marathon (2025), created by Team Milk. More than a running narrative, this film celebrates the purpose, strength, and joy formed both on and off the course as 7,000 women gathered together in Savannah, GA, to take on 26.2 miles. From first-timers to seasoned athletes, Every Woman's Marathon continues to invite women of all paces and abilities to lace up, dig deep, and accomplish something incredible.
Every Woman’s Marathon is the first national marathon in the U.S. designed by women, for women. The film focuses on:
In collaboration with GALE Partners, Picture Motion’s goal was to create a national campaign to connect the film, marathon, and regional milk processors with target audiences to:
Picture Motion developed a campaign featuring partnerships, festival activations, community runs, a grassroots screening tour, and an audience resource guide.
Partnerships
We engaged local and national partners around the campaign with promoting screenings, providing pacers, and supporting event logistics, strengthening turnout and visibility at every activation. Partners included Girls on the Run, 261 Fearless, Achilles International, Fleet Feet, Moms on the Run, Women’s Sports Foundation, Women Make Moves, Austin Women’s Boxing Club, Canopy NWA, Koreatown Run Club, Falmouth Running Club, Brave Like Gabe, Idealist, Publicis, and more.
Festivals, Community Runs, & Screening Activations
From March - October 2025, we hosted 7 in-person activations across the U.S.–2 Tier 1 (large-scale) events and 5 Tier 2 (mid-scale) events. Activations featured a community 5K, film screening, and refreshments centered on milk and milk-based beverages supplied by local dairy partners.
For each of these events, we secured venues, vendors, speakers, caterers, run route curation, both promotional and run partners, as well as festival programming, amassing 5,950+ total attendees:
Grassroots Screening Tour (Tier III Activations)
From May - December 2025, we equipped 22 hosts with a screening toolkit of promotional assets, best practices, film viewing access, and resource guide.
Audience Resource Guide
The audience guide featured information on Every Woman’s Marathon, Team Milk, film participants, discussion questions, milk nutrition facts, and calls to action.
Across the campaign, we connected with 413 organizations and individuals, including 293 national organizations and more than 1,500 grassroots groups spanning regional run clubs, university teams, libraries, community centers, women’s colleges, and wellness communities.
Campaign highlights included:
Key milk-focused messages highlighted milk’s role in hydration, muscle recovery, training performance, and nutrition. Audiences learned that milk contains natural electrolytes, carbohydrates, and high-quality protein, while low-fat chocolate milk can support post-exercise recovery and rebuilding.
The campaign's impact extended beyond attendance and reach. Eighty-three percent of surveyed audience members reported being inspired to learn more about Team Milk, a community of 30,000+ women runners that provides access to training resources, expert advice, and inspiration.
By integrating Every Woman’s Marathon with Forward is a Pace, the campaign created meaningful connections between audiences, the Team Milk community, and the role of milk in active lifestyles. Through personal storytelling, experiential activations, and direct engagement, participants developed stronger emotional connections to both the movement and the nutritional benefits of milk as part of their fitness journeys.
