Every day, millions of seniors struggle with hunger & isolation. And while a proven solution like Meals On Wheels exists, federal funding has not kept pace with the growing population, leaving 1 in 3 Meals On Wheels organizations reporting a waitlist.
Then came funding cuts to programs like SNAP and Medicaid; A government shutdown; Mounting inflation.
All further jeopardizing vital services on which millions rely.
Seniors felt as though they'd been left on hold. Waiting for someone to care.
We needed to make the feeling of being left on hold clear and emotional to everyone.
So we used it. Literally.
Taking the traditional 'on hold music' and automated voice that we all know and dread, we took a despised moment of waiting and turned it into something that would move people to action.
By pairing the emotional & the absurd, along with clear CTAs, we caught mass audience attention.
They started speaking out. And signing petitions. And donating.
People everywhere spoke up and made their demand clear: It's time to show seniors we care. It's time to #EndTheWait.
