PETA partnered with hilarious comedy creator Amanda McCants to create two engaging videos that spotlight the importance of adopting animals, spaying and neutering, and the urgent need for homes for shelter dogs. One video tapped into Amanda’s signature comedic style, using a speed-dating concept featuring adoptable dogs to playfully remind viewers that you don’t just choose a dog; a dog chooses you. The second offered a more heartfelt perspective, featuring Amanda alongside PETA’s Senior Director of Social Media and Influencer Marketing, Ashley Frohnert, as they shared personal adoption stories while walking through the shelter and reflecting on the emotional reality of adoption.
The campaign aimed to raise awareness for animal adoption in young adults by partnering with Amanda McCants, an actress, influencer, and creator known for her humor and relatable personality, to create authentic, platform-friendly content that highlighted her passion for adoption and advocacy for shelter dogs.
By blending humor with emotional storytelling, the campaign inspired audiences to think differently about adoption and reached more than 2 million people across Amanda’s platforms. The content also generated more than $38,000 in earned media value, demonstrating strong audience engagement and meaningful impact.
