The Seismic Slide Generator was created to modernize the production of client-facing and marketing materials by replacing time-consuming manual workflows with an integrated automation platform.
Historically, teams were required to run reports, gather data and manually update presentation templates across hundreds of products and client materials. The objective was to streamline this process by creating a centralized system capable of generating accurate, up-to-date slides automatically while improving efficiency, consistency and scalability.
By connecting enterprise data sources directly into Seismic, AB sought to reduce operational complexity, accelerate content production and allow teams to focus more of their time on analysis, messaging and client engagement rather than repetitive administrative tasks.
The project centered on integrating multiple data sources directly into Seismic to create a dynamic content generation ecosystem.
Rather than requiring users to manually update templates, the platform enables them to select an as-of date, product or client and automatically generate presentation materials populated with current data. Performance reporting, attribution, holdings, portfolio characteristics and disclosures are all incorporated into the workflow.
The team designed the platform to support large-scale content generation while maintaining flexibility across business lines and regulatory requirements. Features such as batch slide generation, editable exports, region-specific disclosures and progress tracking were incorporated to support diverse user needs and improve operational visibility.
Development required coordination across technology, marketing, content and business teams to ensure both technical reliability and practical usability. The result was a system capable of supporting thousands of content updates through a single integrated workflow.
The Seismic Slide Generator Automation Project significantly improved the speed and scalability of content production across the organization.
The platform saves up to two hours per update by eliminating manual reporting and template management processes. Applied across more than 1,200 products and client materials, the cumulative operational impact is substantial.
The introduction of progress tracking improved visibility into data readiness, reducing uncertainty and minimizing errors, while batch generation capabilities accelerated turnaround times for client deliverables and marketing materials.
By automating repetitive workflows and improving consistency across outputs, the project freed teams to focus on higher-value work while creating a more efficient and reliable content production ecosystem.
