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Special Project

Special Project
From the 10th Annual Shorty Awards

Girlboss Radio with Sophia Amoruso

Entered in Branded Podcast


Girlboss Radio is a weekly podcast that launched in 2015 by New York Times Bestselling Author and serial entrepreneur Sophia Amoruso. Now an integral part of the Girlboss platform, the podcast aims to elevate Girlboss' mission of providing tools for women to redefine success on their own terms, grow the Girlboss community, and gain larger recognition of the Girlboss platform as a whole.

Strategy and Execution

On each episode of Girlboss Radio, host Sophia Amoruso interviews boundary-pushing women who have made their mark in creative, cultural, and business ventures. Her high-caliber guests in season two of the podcast include Sarah Jessica Parker, Gwyneth Paltrow, Lilly Singh, Rupi Kaur, Garance Doré, Whitney Cummings, Janet Mock, and more. These women come from a wide variety of industries, and the conversations cover a range of topics, providing the Girlboss community with exposure to many different versions of success stories as they listen and learn from the best in many different professional fields.

Girlboss Radio with Sophia Amoruso is a podcast that engages their audience through insightful, candid and timely conversations about success, failure, and personal growth. Eschewing polite conversation, Sophia gets vulnerable and honest with guests in each episode, and extracts accessible advice from the lessons they've learned along the way. In each interview, Sophia wraps the conversation by asking two signature questions for the Girlboss community - "how do you define success?" and "what is a memorable Girlboss moment?"

Through listening to each new episode of Girlboss Radio (via iTunes or on, the Girlboss audience is able to take away lessons and information from the conversations Sophia has with her guests - serving as a valuable resource for their platform that caters to female entrepreneurs. The content of each episode is also shared across the Girlboss social media channels to make it accessible to a wider audience. Sophia will also frequently post to her own social channels ahead of interviewing a new guest to have the Girlboss community weigh in on what questions she should ask.


Girlboss Radio with Sophia Amoruso is one of the most popular podcasts for women, currently holding a 4.5 star rating on iTunes, and ~500,000 monthly downloads. The podcast successfully caters to the female entrepreneur audience - with over 50% of their audience identifying as entrepreneurs.

The podcast is one of the original pieces of content that now falls under the Girlboss umbrella, and paved the way for the rest of the Girlboss platform that now includes an editorial website -; two top-performing podcasts - Girlboss Radio and Self Service; biannual live events - Girlboss Rallies; The Girlboss Foundation; and content across all social platforms @Girlboss.

The podcast is very-well received from both the Girlboss community and media alike. Essence has listed Girlboss Radio as an "empowering podcast that every woman should be listening to," CNBC named it a "podcast that will make you smarter," and Elle UK recognized it as a "podcast that will boost your career." On its iTunes review page, one listener wrote that "it's always nice to feel like you have a seat at the table with smart, successful people."

Girlboss Radio has received press coverage in hundreds of national entertainment, tech and business media outlets, including: The TODAY Show, Entertainment Tonight, E! News, The Hollywood Reporter, Vanity Fair, USA Today, Refinery29, AOL, Marie Claire, Fox News, Extra TV, Elle, Vox, CBS News, Us Weekly, InStyle, Access Hollywood, People Magazine, and many more.


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