At Lenovo, we are committed to finding opportunities to combat isolation, anxiety, depression with gaming and community.
To connect Gen Z to one-another in an organic and engaging way, we have developed space spaces for gamers, students, and business owners to connect with one another globally in our Legion Gaming Community. We feel it is critical to not only be a part of the growth of technology and AI solutions, but equally as important to care for the people who are purchasing and habitually using our devices.
It is critical we lean into the positive effects of gaming including mental stimulation, building critical thinking skills, and feeling of accomplishment. ( 'Health Benefits of Gaming", WebMD) When we offer gaming live streams to our Legion Gaming Community members, it’s to encourage peer-to-peer connection in a safe space.
We partnered with the nonprofit, Safe in Our World. We encourage female gamers to participate in livestreams by featuring female influencers and our staff as role models for moving past the stigmas they face in other gaming spaces. Technology plays a critical role in helping people connect with the world and online communities provide ecosystems where you are seen for your abilities- especially how well you rise to the top of a leader board.
Gaming drives connection and connection combats isolation and depression. At Lenovo, we are here to ensure you are here and connect with you with smarter technology for all.
We have built and maintained a strong ongoing relationship with the team at Safe in Our World over the last two years. A core tenet of this partnership is to ensure that we not only provide our Legion Gaming Community members with engaging content but also ensure access to, and raise awareness of, the excellent mental health resources produced by Safe in Our World. Key campaigns included:
Our partnership with Safe in Our World demonstrates to our Legion Gaming Community members that we’re serious about supporting philanthropic ventures with worthy causes. In addition, these campaigns have achieved success in not only driving awareness and support for Safe in Our World but also increasing engagement in the Legion Gaming Community.
Results include:
