RJ Larese is an award-winning marketing, talent, and casting leader who builds impactful creator and influencer programs across media, entertainment, and brand platforms. He is also an Emmy-nominated executive producer known for blending strategy and storytelling across formats. Most recently, RJ served as Vice President of Talent and Influencer Marketing at Paramount Global, where he led creator strategy and talent partnerships across the company’s iconic portfolio — including Paramount+, Nickelodeon, MTV, and more. In that role, he connected digital creators and unscripted talent to opportunities across scripted and unscripted content, brand campaigns, consumer marketing, and tentpole events. Prior to Paramount, RJ held senior roles in talent, casting, and development at companies including Disney, ABC, ATTN:, Endemol, ITV America, and PopSugar. He’s cast and developed shows for Bravo, E!, Lifetime, MTV, NBC, TLC, TruTV, and VH1, and has partnered with brands like Abercrombie & Fitch, Banana Republic, Delta, General Mills, H&M, Invisalign, Moose Toys’ Akedo, Sephora, Target, and Ulta. RJ has been recognized by Variety’s Power of Pride list for his impact elevating LGBTQIA+ voices in entertainment, Adweek’s Young Influentials, and LA TV Week’s 40 Under 40. He’s also a multiple Shorty Award winner.