2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

From the 9th Annual Shorty Awards Best in Retail and E-Commerce

Retail and e-commerce brands, e-commerce platforms and retail publications are eligible for this award. Objectives include exclusive deals to incentive social sharing, engaging existing customers and driving new traffic.

See previous winners and honorees here.

Finalists

finalist
audience
Adorama's "Top Photographer with Nigel Barker"
When someone sees an impactful image, they are often left with questions. Who shot this? How did they do it? And most importantly, can I do it too? Adorama's "Top Photographer with Nigel Barker" set out to answer these questions, while showing photographers and consumers alike: You can be a Top Photographer. Inspired not only by the infiltration...
finalist
Careculator
The objective was to leverage social media this holiday season to create an awareness campaign for Jet.com, an online retailer known for saving people money.
finalist
JBL EON ONE Take Contest & Truck Tour
Our objective was to increase awareness of the new JBL EON ONE Professional PA system in retail and professional spaces. The primary goals included driving in-store and online sales while increasing brand authority for JBL and other HARMAN Professional Solutions brands. We created a national truck tour, featuring onsite demonstrations, live perf...
finalist
Ladylike Storyselling
We needed to drive engagement in H&M and its support for the Fall fashion collection, "LadyLike," elevating the campaign beyond the arena of fashion and creating a clear and credible connection between message and brand. A fashion brand's success hinges on challenging current conventions, breaking the existing rules and establishing new ones. In...
finalist
The We Know Game Show Ep. 1 ft. DJ Khaled & Billi / Episode 2 ft. Antonio Brown, DJ Khaled, Guest
Our objective was to create an integrated campaign that differentiated Champs Sports from their competitors, making it the primary retail destination—for the high school consumer who loves the lifestyle of the modern athlete during the Back To School and Holiday seasons. It wasn't enough for Champs Sports to speak to its consumer directly—we wan...

Nominees

EyeBuyDirect - Frame of Mind
Drive brand awareness and conversion for EyeBuyDirect, an e-retailer of prescription eyewear, among Millennials.
Gone Fishing
OBJECTIVEGone Fishing is an annual nationwide Bass Pro Shops campaign focusing on encouraging people to act as fishing ambassadors and pledge to bring someone fishing—especially children. Through our #gonefishing tag, people are encouraged to share their involvement and post images of their involvement. To increase reach, we work with a group of sports ce...
Inspiring ‘Jennifer’ to Bring Big Lots Home for the Holidays
To build on Big Lots' recent sales momentum and differentiate itself from competitors, the retailer has aimed to create more of a whimsical, fun shopping experience and to meet its consumer where she lives: online. Our client is so tuned into its target audience that she even has a name, "Jennifer." This value-driven woman likes to share her opinions, tak...
Sally Hansen Color Therapy – Color That Cares While You Wear
The team was charged with helping Coty launch the new Sally Hansen Color Therapy line and achieve #1 status as the innovator in color cosmetics. As part of the overall product launch, a focus was placed on creating buzz and awareness around the Sally Hansen Color Therapy nail products available on the Shopkick app. A secondary focus was placed on highligh...
Santa's Wonderland
Santa's Wonderland is an event hosted in November and December at 79 Bass Pro Shops locations in the U.S. and Canada. The event offers the opportunity to experience a sprawling Christmas village featuring free photos with Santa and free family holiday activates, crafts and games. Our campaign objective is to inform customers of the event components and ev...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER 2017 in NYC, Date to be announced shortly.