9th Annual Shorty Awards Categories

Voting & Entries for Influencers, Brands and Organizations are now closed! Stay tuned for finalist announcements.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Video Pre-Roll

This award honors the most creative and effective use of a video pre-roll by a brand, agency or organization.
Digibank - #LIveMoreBankLess – The Watchable Ads
The objective of the campaign was to reach out to the masses via a campaign that is hard-hitting and brand centric at the same time. The idea is to target people who are potential account openers for the brand. We want to spread the message across to the audience and tell them about the benefits of brand and the features of the product. With social media,...
DreamWorks Animation - Trolls Digital Marketing
Our team at DreamWorks Animation introduced the world of the Trolls to a brand-new audience using a four-quadrant digital marketing and social media campaign. Designed to mirror the smart, funny and irreverent themes of the movie, our campaign utilized a multi-platform digital strategy including an immersive global website, interactive HTML5 web applicati...
Mucinex: Let's Skip This
Our goal was to cut through the clutter of the cold & flu category, during the height of its season, to make the Mucinex brand top of mind before people needed it.To do this, we worked to find a new way to insert the Mucinex brand icon, Mr. Mucus, into daily life and culture, knowing that if we could meet the right users at the right place and time, they'...
Prickly
Scotts wanted to show that the faster you treat weeds with Scotts Weed B Gon, the less annoying the weeds will get, and the better off your lawn will be.
United Airlines “Team Behind the Team” Olympics Pre-Roll
United has been a sponsor of the United States Olympic Committee for 35 years. But we're more than that. We're true partners, supporting Team USA by flying Olympians and Olympic hopefuls around the world to pursue their dreams. Day in, day out, year 'round. We are "the team behind the team" on the athletes' amazing journeys, and with the 2016 Summer Olymp...
WorkaLOLcats- American Legacy/Truth PSA 
In its quest to put a stop to big tobacco and end smoking, American Legacy's truth® looked to Velocity to reach its coveted millennial audience with an umbrella concept that could be executed across multiple Viacom networks. Driven by the fact "cats are twice as likely to get cancer if their owner smokes cigarettes," we were tasked to support truth®'s cre...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held in April 2017 in NYC and streamed to the public.