9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Home and Decor

This award honors the social media efforts of companies selling home and décor products or publications writing about home and décor. Objectives may include new product launches, offers and promotions and sharing design tips and inspiration.

See previous winners and honorees here.


Business Objective: Generate demand for Behr Marquee Exterior Paint and Behr Premium Plus Interior paint products.Goals:•Create a campaign to engage consumers and generate social and earned media buzz, as well as positive word-of-mouth around the Behr brand to drive top-of-mind awareness and build brand equity.•Bring forward a big, breakthrough ...
At Home with Henrybuilt
Henrybuilt's kitchen and whole house storage systems combine system design, made-to-order personalization, and impeccable craft-quality. This combination has positioned Henrybuilt as one of the top systems companies in the world.The objective of Henrybuilt's Instagram account is to showcase its system of products in real homes, rather than in a ...
Beautyrest Black Scores Big With Tom Brady
Beautyrest Brand brought its luxury brand of Beautyrest Black mattresses into the spotlight in 2016 through an integrated marketing campaign, "Dream in Black," featuring football superstar Tom Brady. As the advertising and PR campaign were being lavished with attention, Beautyrest Brand aimed to increase awareness and conversation online through...
Pin Pals: Reframing How Consumers Think About the Marshalls Shopping Experience
With merchandise that changes daily, no two visits to Marshalls are the same. We needed to reframe the way people think about our stores – turning the unpredictability of shopping Marshalls into an exciting experience, proving if you go in with an open mind, you never know what surprise is waiting.We needed people to think "surprise" when they t...


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.