10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

At Home with Henrybuilt

Finalist in Home & Decor

Audience Honor in Home & Decor

About this entry

Henrybuilt's kitchen and whole house storage systems combine system design, made-to-order personalization, and impeccable craft-quality. This combination has positioned Henrybuilt as one of the top systems companies in the world.

The objective of Henrybuilt's Instagram account is to showcase its system of products in real homes, rather than in a typical showroom setting. This approach reflects the company's focus on how its clients live and work with its products and how Henrybuilt's system integrates into the surrounding architecture of each home.

Why does this entry deserve to win?

Henrybuilt's Instagram strategy centers on high-quality images, taken at clients homes, to reinforce the company's focus on how its client's live and work with its products. Supplemental photos from the company's production facility in Seattle bring Henrybuilt's quality and American craftsmanship to life. Additionally, video posts are used periodically to communicate how its system works on the inside and how it improves the lives of its clients.

Results

The Henrybuilt Instagram account has been instrumental in the company's business development efforts. By including the architects, designers and builders Henrybuilt partners with in its posts, Henrybuilt has strengthened its business relationships and increased its repeat business. The Instagram account has proven essential in keeping Henrybuilt top-of-mind with prospective clients, while reinforcing the design refinement and quality of Henrybuilt's product. Additionally, the Henrybuilt design group has found the account helpful in communicating the design options to active clients as Henrybuilt does not produce a "catalog" of options, due to the custom nature of its product.

Media

Video for At Home with Henrybuilt

Produced by

Henrybuilt

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18