8th Annual Shorty Award Categories

Archived from the 6th Annual Shorty Awards Best Brand on Instagram

A billion dollars (and a Shorty Award win for #Apps) later, Instagram is now being used by over 40% of brands to promote brand style and personality and crowd-source photos in marketing campaigns . This award honors the best brand presence on Instagram.Click here to see previous winner and nominees.

Honorees & Finalists

winner
GoPro
GoPro, maker of the world's most versatile camera and generator of some of today's most engaging content, had a brand marketing vision to empower a generation of consumers and professional producers alike to capture, create & share their unique GoPro perspectives with the world. In 2009, the company leveraged the introduction of its GoPro HD HER...
finalist
PayPal: The Picture of Success. An Authentic Approach to Humanize the Brand
How does a tech payments company who relies heavily on stock photography make itself relevant to the discerning eye of the Instagram community? And how does a service with no tangible product to photograph come to life in a meaningful way when the story must be told visually? PayPal tapped Edelman to not only find the answer to these questions, ...
finalist
@gameofthrones Instagram
Leading into its third season, Game of Thrones was poised to make the leap from popular television show to global sensation. To fuel this and help broaden the audience, HBO devised an innovative strategy to bring Game of Thrones to the popular social platform, Instagram, in a new and unexpected way. From the fantasy world of Westeros to the ...
finalist
@girlshbo Instagram
One of the Top 10 Most Shared Brands on the platform, according to Adweek, the Girls Instagram profile has developed into a social currency inherent to the digital and overall marketing presence of the series. We have curated a presence for the show on Instagram since its launch, and Instagram remains a key source for fans of the show to engage ...
finalist
General Electric Instagram
GE is a 120-year old multi-national company that designs and builds airplane engines, power turbines, locomotives, and molecular imaging equipment. Every single day, those products are used by people all over the world. GE uses social media to share its story and engage their global audience. Instagram has become the hub of our visual storytelli...
finalist
Old Spice - Instagram
We tell the parodied story of Old Spice in real-world situations that provide entertaining escapes from, er… real-world situations.Smellstagram hasn't been invented, so we tell the unique story of freshness through hilarious images on Instagram. The explosive growth of the platform among our target audience makes it a perfect place for us to set...
finalist
Benefit Cosmetics
Our Instagram account visually celebrates what makes Benefit Cosmetics unique: a fun, lighthearted approach to beauty. Filled with beautiful product shots, LOL-worthy real-time content (like #SelfieOlympics & #StarbucksDrakeHands), how-to's, stop-motion videos and bold, uplifting quotes, it's become one of the top brand Instagram accounts in bea...

Nominees

@SportsCenter Instagram
The goal of SportsCenter's Instagram account is to tell the story of the sports world through cool and engaging imagery and video, furthering the brand's affinity on the burgeoning platform.SportsCenter's Instagram page has stuck to its raison d'être of telling the day's stories in sports in a fun, engaging way. Visitors can look at the profile and quickl...
America's Navy
Instagram has easily been one of the fastest growing social networks since its launch in late 2010. It is estimated that over 90% of the 150 million users on Instagram are under the age of 35. The core target for Navy recruiting is 18-24 years old, which is a sweet spot for Instagram. The objectives of the America’s Navy social platforms are to create aw...
Bravo's @BravoTV
The @BravoTV Instagram account is the official source for all things #BravoTV. Dedicated to giving Bravo fans unlimited access to their favorite Bravolebrities and programming, @BravoTV saw over +129% growth in 2013. @BravoTV has been one of the most innovative brands on Instagram for years. We utilized Instagram’s new video capabilities from the start. W...
Dictionary.com: Instragram
Dictionary.com’s Instagram feed inspires everyone to learn a new word each day with our Word of the Day images. With stylized text, a definition and example sentences, our Word of the Day posts have attracted a vibrant community of highly engaged word lovers. We aim to interact with our followers on a daily basis through answering their questions and dis...
Mercedes-Benz Take the Wheel
Mercedes-Benz needed to reach a new generation of buyer – one that had started to believe its rivals’ attempts to paint it as “old luxury." The brand’s answer was the all-new CLA, starting at only $29,900. From its bolder design language to its astonishing price point, it was made to win over Gen Y. But how to get their attention in the first place? ...
NET-A-PORTER.COM
The Net-A-Porter Group Limited is the world's premier online luxury fashion retailer. Our award-winning website, presented in the style of a fashion magazine, offers the style-savvy customer exactly what she wants - unprecedented access to the hottest looks of the season from international cutting-edge labels via worldwide express delivery. Since la...
Univision
In late 2013, Univision wrapped up the fourth season of its hit dance competition show, ¡Mira Quién Baila! (MQB), growing audience engagement with all-star celebrity lineups, exciting choreography, plenty of emotions and unique content and experiences. One of the most exciting stories around social media was the show’s wildly popular Instagram accoun...
WWE on Instagram
With more than 260 million combined social media followers across 11 social networks, WWE's social media footprint gives our fans in-depth coverage of WWE's events around the world, including six hours of "no rerun" television each week. The WWE Instagram channel has a unique role in our social media plan, giving our fans a "behind the curtain" look a...

8th Annual Shorty Award Categories

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 8th Annual Shorty Awards were held April 11th, 2016 in NYC and can be streamed on youtube.