THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 6th Annual Shorty Awards

WWE on Instagram

Entered in Instagram

Objectives

With more than 260 million combined social media followers across 11 social networks, WWE's social media footprint gives our fans in-depth coverage of WWE's events around the world, including six hours of "no rerun" television each week. The WWE Instagram channel has a unique role in our social media plan, giving our fans a "behind the curtain" look at their favorite WWE Superstars and Divas, experiencing candid or personal moments. STRATEGY The WWE Instagram channel has a unique role in our social media plan, giving our fans a "behind the curtain" look at their favorite WWE Superstars and Divas, experiencing candid or personal moments. Open only 16 months, WWE's Instagram channel has seen aggressive growth in following in a short time, with more than 620,000 followers getting exclusive photos and videos from their favorite Superstars. STATISTICS With more than 18.6 million likes received and 600,000 comments recorded on the WWE Instagram channel, WWE averages more than 20,000 engagements per photo/video posted. WWE's engagement on Instagram has helped WWE achieve a perfect 99 Klout score rating -- one of only eight brands to rank as such. Also, WWE's Instagram engagement helps rank the company in the Top 10 Most Social Brands in the world on the Dachis Group's Social Business Index. INSTAGRAM SAMPLES

Strategy and Execution

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 150 countries and 30 languages and reaches more than 650 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Miami, Mumbai, Shanghai, Singapore, Munich and Tokyo.

Media

Entrant Company / Organization Name

WWE

Link

Entry Credits