10th Annual Shorty Awards Categories

See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 6th Annual Shorty Awards Best Use of Social Media for Auto Industry

This awards honors the best use of social media by an auto brand or auto dealer in a marketing campaign. Campaign objectives may include crowd-sourced concept and design, customer engagement via custom apps, buzzworthy events and promotions (online & offline), and building a loyal community. Click here to see the previous winner and nominees.


2013 Shark Week Partnership
The Volkswagen Beetle is one of the world’s most beloved cars. But despite the car’s iconic status, it’s mostly women who buy it. Volkswagen had a huge untapped market: men. And it needed to prove that the Beetle has some serious teeth. That’s why we introduced the Beetle to men’s most hallowed holiday: Shark Week. Partnering with Discovery’s marine b...
Audi's Steer the Story Campaign with Marvel Comics
In the summer of 2013, Tony Stark was back on the big screen in his Audi R8 for the third and final installment of the Iron Man trilogy. Like Batman and his Batmobile, Iron Man’s car is practically his sidekick. To raise awareness of the superhero’s iconic vehicle, Audi of America, Huge and Marvel teamed up for an innovative campaign contest called “Stee...
Avis: It’s your space
AVIS had just launched its newest US ad campaign called “It’s your space". The three ads featured celebrity ambassadors; PGA pro Steve Stricker, Volleyball star Gabby Reese and photographer Nigel Barker. Each were depicted in their AVIS rentals telling their AVIS rental stories. AVIS knew their current Facebook community was small but wanted to grow i...
BMW 4 Series Un4gettable Weekend
It’s one thing to say the first-ever BMW 4 Series is Un4gettable. It’s another to prove it. And that’s just what BMW did by rewarding two fans for being among its most active social media fans with their very own 4 Series for the weekend—before it was even available at dealers. For forty-eight Un4gettable hours, they tweeted, Instagrammed, Facebooked and ...
Eli's BMW
As an initiative hatched in social media—starting with the auto blog, Jalopnik—Eli's BMW was the result of a car-loving community rallying around one of its youngest enthusiasts. At only four-years-old, Eli described his “dream car" as a BMW with 42 wheels, 19 engines, three drivers’ seats, and, of course, a toy trunk. Jalopnik asked for crowd-sourced...
Fiat: "Good idea Francis"
Quick thinking by Fiat Brasil's agency of record, Pereira & O'Dell, scored the automaker some papal popularity worldwide.When the Pope swapped his bulletproof Popemobile for a Fiat, Pereira & O'Dell Sao Paulo responded quickly with this simple post "Boa Idea, Francisco" ("Good Idea, Francisco") and made world news. View the coverage on CNN at http://youtu...
Volkswagen SmileDrive, Powered by Google
Introducing SmileDrive. The first social app to maximize fun on every drive. Whether you’re commuting to work or traveling cross-country, SmileDrive records your drives. You can earn “stickers" for special achievements like going on an extra-long ride, or hitting the road on a holiday. At the end of each drive, you’ll get a Smile Score, summing up e...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards powered by directv now were held april 15th, 2018