8th Annual Shorty Award Categories

Archived from the 5th Annual Shorty Awards Best Overall Brand Presence on Pinterest

A year ago, few knew what Pinterest was. Now this popular social platform boasts over 20 million users and a community of social magazine clippers that love to click to buy. Brands are now using Pinterest to showcase products on the social web, encouraging consumers to engage with them. This award honors the best brand presence on Pinterest.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.

Honorees & Finalists

finalist
The Weather Channel's Pinterest Page
The weather is inherently visual - it's beauty, strength and unfortunate destruction. When The Weather Channel launched its Pinterest page in February 2012, the goal was to share the weather - the good and the bad - and have a little fun along the way. When we launched our Pinterest page in February 2012, our goal was simply to share the weather...
finalist
Huggies Baby Shower Planner
Huggies Baby Shower Planner is a first-of-a-kind social ecosystem that takes expectant moms and their shower planners through the planning process, from theme inspiration to invitations. It's a whole new idea in content creation that exhibits to moms just how the HUGGIES® brand is there from the very beginning of her journey. As a first-of-a-...
finalist
OnStar - Pinterest
If only one word could describe OnStar, it would be “Connections" – connections with subscribers, connections to help, connections to Advisors, and connections to your car. These connections have been the focus of the content shared by OnStar’s Pinterest page since its launch in May as the first GM brand on Pinterest.There are a few hurdles that...
winner
Birchbox
With 914.8k Pinterest followers at the time of entry, Birchbox has used the channel to drive community engagement, e-commerce conversion, and customer acquisition. In the channel's early days, before custom analytics platforms and apps, we ran giveaways and hidden pin promos directly from the channel which helped us build our following and rewar...

Nominees

8th Annual Shorty Award Categories

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 8th Annual Shorty Awards were held April 11th, 2016 in NYC and can be streamed on youtube.