CONGRATS SOCIAL GOOD WINNERS! see the list

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 5th Annual Shorty Awards

The Weather Channel's Pinterest Page

Finalist in Pinterest Brand Presence

About this entry

The weather is inherently visual - it's beauty, strength and unfortunate destruction. When The Weather Channel launched its Pinterest page in February 2012, the goal was to share the weather - the good and the bad - and have a little fun along the way. When we launched our Pinterest page in February 2012, our goal was simply to share the weather and it's visual brilliance with our fans. Some were surprised to see our brand on Pinterest, but for us, it made sense. As we developed the page and our follower count grew, we tested various types of boards, ranging from weather style (fashion in any weather) and teaching the weather to recipes. We soon realized weather goes beyond a photo of a pretty sky, it's woven into many facets of our lives. Our top four boards are: Severe Weather - A collection of photos that depict Mother Nature at her most intense, which includes photos of flooding, tornadoes and wildfires. iWitness - A collection of user photos submitted to weather.com/iwitness. Space Weather - Everything about space and weather Recipes - A collection of seasonal recipes We continue to pin to our boards on a regular basis and highlight seasonally appropriate boards throughout the year. We've often been recognized as a leader in social media and our use of Pinterest is no exception.

Why does this entry deserve to win?

Check out this article "10 Surprising Brands Killing It on Pinterest" - http://www.onlinemba.com/blog/10-surprising-brands-killing-it-on-pinterest/

Media

Produced by

The Weather Channel

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.