10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 2nd Annual Shorty Social Good Awards Best in Financial Services

This award honors brands and organizations in the financial services industry who use social and digital media in the most effective and creative ways to create a positive and seamless experience for existing users and gain trust and loyalty from potential users. Banks, credit cards, money management and financial services are eligible for this award.

See previous winners and honorees here.

Finalists

finalist
gold
#ForeverProud
The primary objectives were to develop unique ways to build personal connections with the LGBT community, empower local TD Bank stores and employees to celebrate diversity, and increase TD Bank brand awareness and consideration.Secondary objectives included highlighting TD Bank's commitment to Diversity & Inclusion and providing a platform for m...
finalist
CIT Cares Month
At CIT Group, building stronger communities in the areas where we operate is a top priority for us. That is why we launched CIT Cares Month in June 2017. CIT Cares Month is a month-long company-wide giving back movement to mobilize our employees, foster collaboration, and create an enriching volunteer experience.The program is an important pilla...
finalist
CME Pink and CME Movember
CME Group launched our partnership with Bright Pink and the Movember Foundation in the fall of 2015 with two goals in mind: To fuel more life-saving cancer education and research, and to continue to improve and save lives for those suffering from and at risk of developing these devastating diseases.Our second annual Pink for a Purpose campaign w...
finalist
Caregiving
Stand Up To Cancer is like no other cancer research organization. It's a groundbreaking initiative that encourages leading scientists to collaborate – not compete. The result? Acceleration in cancer research, getting new therapies to patients quickly and to save lives now.Every summer since 2010, Mastercard has partnered with Stand Up To Cancer....
finalist
Why I Send
Remittances, the simple act of sending money, has been a constant feature of the immigrant experience throughout American history, from Irish laborers in New York during the potato famine to the Filipino nurses working in San Diego today.The U.S. is a new home for many who made the sacrifice of leaving their families behind to support them finan...

Nominees

Barclaycard #ThanksGifting
Social-based holiday campaign designed to drive engagement – by asking Barclaycard Card Members and Social Fans to share who they're thankful for, why and how they'd show their appreciation (gift them) during 2016 holiday. Select cardmembers and non-cardmembers would receive Surprise & Delight experiences based on their messages
Confidence King
In America today, people not living in the 1% are falling through the cracks. People are financially, emotionally and physically stressed out. And they're angry. Consumers have lost trust in the banking industry, and even banking employees are scratching their heads too. As the year began in 2016, Bank stocks continued to fall, as did consumer confidence....
Goldman Sachs National Small Business Week Campaign
Celebrate and participate in National Small Business Week to:-Generate breakthrough awareness of the Goldman Sachs 10,000 Small Businesses program-Drive engagement with National Small Business Week content on @GS10KSmallBiz-Build favorability for Goldman Sachs by demonstrating the firm's commitment to small business growth-Tap into the 10,000 Small Busine...
PwC and Rapper Dee-1 Team Up to Teach Financial Literacy
PwC's PR and Social Media Team wanted to create a game-changing campaign based on what could be perceived as a dry and crowded subject matter - financial literacy. We accepted the challenge to boost awareness of an already-existing firmwide corporate responsibility commitment called Earn Your Future. Our leaders and staff had been teaching financial liter...
Sound of Confidence
In America today, people not living in the 1% are falling through the cracks. People are financially, emotionally and physically stressed out. And they're angry. Consumers have lost trust in the banking industry, and even banking employees are scratching their heads too. As the year began in 2016, Bank stocks continued to fall, as did consumer confidence....
The American Tax Education Campaign
TaxSlayer's mission was to discover key emotions of the American psyche, generating quantitative insights where we could better understand, educate and share Americans' views on paying taxes and the filing process itself. We believe that helping Americans understand the stressors, challenges, and online solutions when paying taxes can help ensure they: 1)...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.