10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The late entry deadline is February 22, 2018

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 1st Annual Shorty Social Good Awards Best On a Shoestring Campaign

This award honors the most creative and effective social good campaign or initiative receiving little to no funds. Please make sure to include total budget as part of your entry.


"Seeding Opportunity"
The Clinton Foundation is currently working with nearly 115,000 smallholder farmers in places like El Salvador, Colombia, Haiti, Rwanda, Malawi, and Tanzania to improve agricultural practices, increase yields, and enhance market access, so that these farmers can better support their families and communities. The challenges and opportunities related to sma...
The stigma and embarrassment attached to women's periods causes big problems worldwide – for example, one in ten girls in Africa miss school when menstruating. As a girls' rights focused charity, our goal was to create a social media led engagement campaign, that not only raised awareness of this problem, challenge harmful attitudes around menstruation, a...
#LoveHasNoLabels #Orlando
On June 12, 2016, a single gunman carried out the deadliest attack on the LGBT community in American history at a nightclub in Orlando, Florida. While the entire nation grieved many turned to social media for information and comfort. Love Has No Labels is an Ad Council campaign to help people recognize their implicit bias and embrace diversity. Si...
How do we make the daily toll of gun violence something Congress can't ignore?The media does a great job making everyone aware of mass shootings. But what about the 88 Americans killed by guns daily? How can we give the people who want to help during these mass shootings the chance to speak out after every shooting—days, weeks, and months later? We turned...
#TreatItForward Tuesday
We're passionate about making a positive difference for animals in need. In this campaign, we focused on small community animal shelters across the country with the goal of amplifying their messages and surprising them with cases of healthy, natural pet treats, something they rarely receive via corporate or community donations.And since Wellness Natural P...
$24 for Science
To create awareness about Institute for Systems Biology's Project Feed 1010, a two-pronged effort that aims to optimize sustainable agriculture practices through scientific research, as well as to create curriculum for high school science classes.To raise funds to support high school science teachers and their students to become citizen scientists for Ins...
Charity Miles Pokémon Go Challenge; Pokémon with Purpose
How can we create a purpose layer for the Pokemon Go phenomenon?The first weekend Pokemon Go was released our team noticed a huge cultural shift. In parks around New York everyone was using the app and experiencing augmented reality for the first time. Why not challenge these people to play Pokemon Go with purpose? That's when we launched the Charity Mile...
Inaugural Care Bears #ShareYourCare Day
For more than three decades, the Care Bears brand has focused on sharing and caring; love and friendship. In early 2015, American Greetings Entertainment saw an opportunity to make the most of the core values with a philanthropic brand promotion with the objective of building brand awareness, engaging with Care Bears fans and encouraging people around the...
Moving Mountains to Draw Attention to Sacred Navajo Land
In northern Arizona, the majestic San Francisco Peaks are among the most sacred of all places to the Navajo Nation. Since 2012, a private ski resort (on lands leased from the U.S. Forest Service to Arizona Snowbowl) has used reclaimed sewage wastewater to create artificial snow there. Navajo activists have chained themselves to excavators, faced down bull...
Take Down Gun Violence
On average, there are more than one mass shooting a day in the United States. With arguments raging on how to manage the epidemic of gun violence, something needed to be done to save lives now.
The Caring Economy
While the Salvation Army is most commonly known for its iconic red kettles on street sides during the holiday months, the Salvation Army's Chicagoland Area division wanted to further extend its reach to an online community of donors this holiday season. Online donations have been steadily rising over the years, and this donor pool was much younger than wh...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

final Deadline for Brands & Organizations

02 . 22 . 18