entries for brands and orgs open now enter

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 1st Annual Shorty Social Good Awards

What Do We Have to Do To Get Paid Family Leave?

Finalist in On a Shoestring

Entered in Video

About this entry

The goal was to finally get a conversation started online about Paid Family Leave. Historically this has not an issue that the public has paid much attention to, but it deeply affects American families in ways they might not even be aware of.

Why does this entry deserve to win?

With the first viable female candidate for POTUS in the history of the country, we recognized we might have a massive opportunity this year to make this Paid Family Leave a recognized issue. So we wrote a saucy, yet full researched script, got some amazing moms to step in front of the camera, and with literally zero dollars spent on promotion, got this issue in front of close to 6 million people.

Our strategy was simple: deliver the message with a built in joke designed for a smidge of shock, but ultimately a whole lot of online sharing. We knew we had no promotion budget for this project, so the sharing and views had to be 100% authentic. Our success was solely due to the strength of the script and the talented moms and dads involved. We were able to secure amazing talent who wanted to speak out on this issue and loved the script: Jemima Kirke, Milla Jovovich, Maggie Gyllenhaal, Malik Yoba, Nick Sandow, Emily Mortimer, Shiva Rose, Sally Kohn, Bikini Kill's Kathleen Hanna and a diverse group of moms who were ready to make a bold offer on this issue.

Results

Over 5.5 million authentic views online and over 66,000 shares, featured articles with headlines like "Celebrities Rally Around Paid Family Leave" in Refinery 29, New York magazine, Glamour, Vice, and many others, retweeted by 10 celeb moms and dads

Media

Video for What Do We Have to Do To Get Paid Family Leave?

Produced by

ART NOT WAR, American Women.org

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.