10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 1st Annual Shorty Social Good Awards Best in Financial Services

This award honors efforts of organizations in the financial services industry to make the world a better place. Objectives may include cause based campaigns and programs, raising awareness or funds for a cause and promoting volunteer programs. Banks, credit cards, money management and financial services firms are eligible for this award.


Ally Financial #TenPercentMore Campaign
Ally Financial Inc. launched a community support initiative called "#TenPercentMore," which encouraged social media participation to help fight childhood food insecurity in the summer months. The initiative was announced on June 16, 2016, and ran through the rest of the month. Ally matched 10 percent of donations made to Feeding America, as well as donate...
Commodity Carnival/Risk Ranch
CME Group launched Commodity Carnival in partnership with the National 4-H Council with one main goal: to help America's future farmers understand what it takes to manage the financial risks of bringing agricultural commodities to market.With this in mind, we introduced the interactive Commodity Carnival experience at state and county fairs across the cou...
Financial Solutions Lab Leverages Technology to Improve Consumer Financial Health
A critical imbalance exists today in America: Our country is rich in technology and innovation, yet a staggering number of Americans struggle to find solid financial ground. And while countless apps help users receive their burritos or coffee on-demand, there's a growing number of FinTech entrepreneurs with innovations aimed at helping those who need it m...
Kinecta Volunteer Corps
The Kinecta Volunteer Corps program was created to make it easy for Kinecta Federal Credit Union and its 1,100 employees to support nonprofit 501(c) (3) organizations. We focus specifically on nonprofit organizations and events in localized areas where our constituents (members, employees and community residents) live, work and worship, and to which Kinec...
MasterCard #STandUp4
For the past five years, MasterCard has supported Stand Up To Cancer (SU2C) by donating 1 cent to SU2C (up to $4 million) when cardholders dine out and pay with their MasterCard during an annual, eight-week promotional period.To achieve this $4million donation goal in 2015, we needed to stimulate more than 400 million dining-related transactions and beat ...
MasterCard Restroom For All
MasterCard firmly believes that #AcceptanceMatters, yet this year in the US, acceptance in the form of gender equality has been challenged more than ever.Mastercard's objective was to show cardholders and fellow humans, that we accept and support them by challenging recent discrimination in the US and, provoking thought on what it means to be human.
NerdWallet’s Alternatives to Payday Loans Tool
NerdWallet's mission is to provide clarity for all of life's financial decisions, and payday loans are ground zero for people in true financial distress.Payday loans give millions of Americans quick cash but bleed them dry with triple-digit interest rates and hidden fees. These loans have moved away from the corner storefront, with over a third now origin...
Sallie Mae’s Bridging the Dream Scholarship Campaign
Sallie Mae® is a leading provider of student loans. With a growing national conversation around student debt, Sallie Mae faced the challenge of shifting their public perception from a corporate loan provider to a partner and resource for college-bound students and their families.For Sallie Mae, the shift was both external and internal. The new tagline, "L...
Special Olympics with Dustin Plunkett
Bank of America believes that when people with intellectual disabilities are given the chance, they can achieve more than others think possible. To prove it to an audience of millions, we worked with ESPN to give a former Special Olympics athlete the opportunity to sit at the anchor desk and be the first ever analyst with intellectual disabilities at the ...
Visa 360° of Acceptance
As a 30-year sponsor of the Olympic Games, Visa wanted to extend their vision of universal acceptance celebrating the collective diversity that unites people around the world at the 2016 Rio summer games. Visa believes in giving everyone, everywhere a way to reach their highest potential by providing access to best-in-class payment products and solutions ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18