THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 15th Annual Shorty Awards Insights & Trends

This award honors the analysis and understanding of marketing and consumer data as key to the success of a social media or digital campaign.

See previous winners and honorees here.

Winner

Insights & Trends
winner
audience honor
Tropicana Crunch Cereal
Tropicana was experiencing softening sales and looking to create a cultural moment to spark excitem…

Finalists

Insights & Trends
finalist
gold honor
Thirst Trap feat. Martha Stewart
Clé de Peau Beauté, a premium beauty brand, set out to expand their devout following and introduce …
Insights & Trends
finalist
Aspercreme - Asperqueens + Heel Hack
Aspercreme is a topical pain relief brand that’s iconic among Boomers, but has long failed to make …
Insights & Trends
finalist
Giddam - Never Retreat
In a country that has been receiving an unjust negative wrap in media outlets throughout the world …
Insights & Trends
finalist
H&M Here For It
The Challenge H&M came to us with their first ever brief focussed on driving relevance and disti…
Insights & Trends
finalist
Xbox Social Presence
Xbox social has long had a strong connection with fans. From day one, we’ve taken the approach of s…

Nominees

Insights & Trends
American Express Travel: 2022 Global Travel Trends Report
Amid an unpredictable and evolving travel landscape, American Express Travel wanted to find a way t…
Insights & Trends
Did Anyone Actually ‘Cart’ That #FoodTok Recipe?
#FoodTok, a mouthwatering subgenre of TikTok, has propelled some of the buzziest (and wackiest) foo…
Insights & Trends
However You Tech
Lenovo was coming off a record year of e-commerce PC sales. But they are always looking to outperfo…
Insights & Trends
The Adult Happy Meal
McDonald’s is a brand that needs no introduction. However, its ubiquity and familiarity had left it…
Insights & Trends
Walker Webcast
The Walker Webcast was launched with the onset of COVID as a way to stay connected with our clients…