Hollywood loves a good underdog story, but it took LILLY nearly a decade to get made.
In honor of Equal Pay Day, we're reminded why Rachel Feldman fought for years to bring Lilly Ledbetter’s real-life fight for equal pay to the screen.
Studios hesitated. Investors balked. But now, with Patricia Clarkson in the lead and a 2025 theatrical release set, LILLY proves that some stories refuse to be silenced.
This May, LILLY hits theaters—the explosive true story of Lilly Ledbetter, the Alabama factory worker who took her pay discrimination case all the way to the Supreme Court. Starring Patricia Clarkson in a career-defining performance, this is a movement.
We sat down with Kate Kelly, the marketing strategist who helped bring LILLY 's story to the screen, for a behind-the-scenes look at:
- How the film survived COVID, strikes, and industry skepticism
- Why brands like Heineken backed it when Hollywood wouldn’t
- The magical premiere night under the Northern Lights
The most shocking part? "Brands understood this story's power before Hollywood did."
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And here’s extra tea this week…
Your weekly FYP is live! Dive into #ShortTake for fresh, thought-challenging takes on culture, creativity, and the TLDR moments you need to know.
This week’s highlights include:
- Will creators take half of media budgets? 💸
- NIL deals are changing the game 🏀
- Is Hollywood taking too many risks 🎥
For the full breakdown and more sharp takes, check out this week’s #ShortTake here.
Stay curious, stay ahead.
