Rudi is Global Head of Creative at Snap Inc, parent company of Snapchat. Previously he was Head of Creative Innovation at the LEGO Group, leading its integrated creative team within Product and Marketing Development and collaborating with Creative Play Lab on new product ideas. With a career spanning across advertising, product design, and research, he has shaped iconic global brands and experiences. Formerly Global Executive Creative Director at Beyond X and Google Commerce UX, his patented design work influenced Google Travel. Previously Head of Creative at Google ZOO and Executive Creative Director at TBWA\Paris for Nissan Europe, Rudi’s award-winning work includes Cannes Lions, EFFIEs, and an Emmy Award.