Reema Mitra is a VP Group Director and Interim Head of Social Strategy at Digitas, where she leads national strategy across clients and capabilities. Known for scaling brands through culture-forward, insight-led creativity, she has spent the last two decades guiding beauty-focused CPG giants, tech brands and entertainment companies through digital transformation. Reema’s background spans both agency and in-house leadership, including VP roles at EssenceMediacom (Google) and TodayTix, and Head of Social at HUGE NY. She’s helmed award-winning work like Dove’s Real Beauty Sketches at Edelman and Webby-recognized campaigns at TodayTix. She blends a passion for social impact with a sharp eye on what’s next—crafting growth strategies that fuel progress and purpose. Reema holds an MSc in Innovation from Goldsmiths, University of London, and lives in Brooklyn with her fiancée, their charismatic mutt Crumpet, and rambunctious kitten Nero.