As Executive Creative Director of Strategy at UM Canada, Mike helps elevate UM's strategic and creative leadership in the marketplace, and champion UM's 'Stand Against Bland' advertising. Mike brings a unique blend of creative, strategic leadership and in-the-trenches production experience. From on-set directing national and global campaigns, to senior roles on four Olympic Games for national broadcasters, leading all editorial features and branded content. Mike has been trusted to tell stories for Toyota, Nike, LG, Levi's, Nespresso, Visa, Nestlé, General Mills, General Motors, Sobeys and more.
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