Kenya Eldridge, Senior Vice President of Marketing at Haus Labs, is a dynamic business leader known for translating insight and creativity into powerful brand growth. Renowned as “The Idea Factory,” she has built a reputation for turning data and ideas into strategies that drive relevance, connection, and business impact for global brands.

Throughout her career across beauty, luxury, and consumer goods, Kenya has helped legacy and emerging brands evolve by authentically connecting business strategy with the moments, communities, and conversations shaping consumers today. Her work has strengthened brand equity, deepened engagement, and positioned brands at the intersection of innovation, storytelling, and modern consumer relevance. She has led global and U.S. initiatives across marketing, communications, digital media, and merchandising, spanning skincare, color, and fragrance.

Kenya began her career in advertising at Young & Rubicam before leading influential brand-building work at The Estée Lauder Companies, Victoria’s Secret, NARS, and Shiseido. A sought-after thought leader on marketing and leadership, Kenya has been featured in Essence Magazine, Boardroom Beauty and industry panels exploring the future of influencer marketing and brand building.