entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories

See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 5th Annual Shorty Awards


Winner in Customer Service

About this entry

SquareTrade is redefining the word "warranty". Before we came around in 1999, "warranty" was just another bad word, associated with flimsy excuses, misleading sales, and pressuring salesmen. Our big idea? Create protection plans that cover the breaks, spills and mishaps of everyday life, and treat our customers like we'd want to be treated. That meant a 5-day claim guarantee, real human beings answering calls, and keeping customers informed every step of the way. Today we have millions of happy customers, offices in San Francisco and London, and a reputation for world-class customer service. Social media plays a huge part in building and sustaining the customer love that differentiates our company. We use social media as a two way channel to listen to customers, respond and educate them about the devices that have become such a big part of their lives. Customer Love Look up SquareTrade online and you'll find unrivaled customer love. Thousands of SquareTrade customers have written stellar reviews on retailer sites, review sites, and various social media sites praising our service, ease of use and value. Over the last year, our Facebook Fan base has grown by 80% to over 195,000 fans at Facebook.com/SquareTrade, creating the largest fan base of any warranty company in the world. We've accomplished this by staying honest, real and transparent. We respond to all customer comments on Facebook and Twitter, good or bad. Issues behind complaints are quickly addressed in real-time by customer care agents. We also offer exclusive fan-only deals through limited time Facebook social offers, helping our Fans save on protection for their devices. The Drop Test As part of our education initiative, we developed the SquareTrade Drop Test. Over 22 million people have consulted our Drop Tests at youtube.com/electronicbreaks to compare the durability of the newest products. Responding to customer suggestions on YT and FB about how to make our “drops" as objective as possible, we designed and developed a mechanical Drop Bot machine built by a UC Berkeley PhD student. These videos illustrate the importance of having a protection plan on your most valued electronics by showing accidental damage as it happens in real time. Share the Secret app SquareTrade's custom Share the Secret Facebook app at squaretrade.com/share features over 300 glowing reviews detailing customer experiences and why others should go with SquareTrade. And the love goes both ways – agents handwrite exclusive SquareTrade thank you cards to customers after especially pleasant interactions. We constantly strive for new ways to use social media to better the experience for our customers, and our customers are responding. Break Beat We developed the company’s blog Break Beat as another communication platform with customers. We feature our latest infographics and studies about how everyday Americans damage their devices. But it's not all scary cracks and shattered screens! Our customer testimonial videos at youtube.com/squaretradeinc feature genuine experiences from real individuals sharing their positive experiences about what it’s like to do business with a company that is customer obsessed.

Why does this entry deserve to win?

YouTube: Customers Love SquareTrade, and Here's Why: - http://www.youtube.com/watch?v=rTgNxgumQJg Customer Testimonials: - http://www.youtube.com/watch?v=fg0O7kO1MJA - http://www.youtube.com/watch?v=1GWkMm-kBTA NBC: Tech Guru Timmy Moore Recommends SquareTrade: - http://www.youtube.com/watch?v=dCtiXsHT0VQ Facebook: Official Page: https://www.facebook.com/SquareTrade Share the Secret App: http://www.squaretrade.com/share CEO hand delivers a phone to a customer: https://www.facebook.com/SquareTrade/posts/340354482747344 A few customer comments: - https://www.facebook.com/SquareTrade/posts/10151354728862745 - https://www.facebook.com/SquareTrade/posts/10151353227762745 - https://www.facebook.com/SquareTrade/posts/10151334440652745 Break Beat Blog: http://www.squaretrade.com/blog Twitter Main profile: https://twitter.com/squaretrade Nice tweets - https://twitter.com/angiehubert/status/254228465174315008 - https://twitter.com/chuckjliu/status/303599401669103616 - https://twitter.com/c0rinne/status/296310289819918336 Website: http://www.squaretrade.com


Produced by

SquareTrade, Inc


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City