9th Annual Shorty Awards Categories

Voting & Entries for Influencers, Brands and Organizations are now closed! Stay tuned for finalist announcements.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Brand Identity

This award honors a social media campaign or overall social presence with exceptional brand identity. Brand elements used in posts, to enhance social profiles, and as part of integrated campaigns are eligible. Creative integrity, strategic integration, shareability and effectiveness will be considered.
American Crime Story: The People v. O.J. Simpson
To introduce the first season of Ryan Murphy's new anthology series, FX created an immersive social campaign to capture audiences that lived through the trial of the century, as well as a new generation that only heard stories about the infamous crime. FX prioritized the look and design of all social elements to ensure there was an instant and recognizabl...
Donald Eres Un Pendejo
Ilegal Mezcal is from Oaxaca, Mexico which is very political and has a long tradition of protest street art. Our Donald Eres Un Pendejo campaign is very much in with that tradition.Our goal throughout the Donald Eres Un Pendejo campaign, which launched in July of 2015 and continues now, has been to give voice to and unify the community that is in oppositi...
Maddie - Wear What Moves You
At 8 years old, Maddie Ziegler burst onto the scene as the star student Lifetime's Dance Moms. She danced her way into America's heart, as the star in the record-shattering "Chandelier" music video by Sia. With 1.5 billion she was quickly becoming a household name.Before long she partnered up with apparel giant, Kahn Lucas, to create her own fashion line....
Unsick Day
At Zocdoc, a digital health company with a mission to give power to the patient, we were shocked to uncover that two-thirds of our own employees were not going to the preventive care visits covered by our comprehensive insurance plan. When Zocdoc employees were asked why not, a resounding answer emerged: work gets in the way.In today's workplace, employee...
UpUpDownDown
WWE looked to expand the reach of its digital identity with the launch of UpUpDownDown, a YouTube channel dedicated solely to video gaming. Hosted by WWE Superstar Xavier Woods — operating under the alias of Austin Creed — the channel aimed to reach WWE's expansive crossover audience of sports-entertainment supporters and gamers while attracting new fans ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held in April 2017 in NYC and streamed to the public.