2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

From the 8th Annual Shorty Awards Best Overall YouTube Presence

YouTube is a leading platform for brands, organizations and institutions producing video content that makes people laugh, learn and understand a brand's essence and personality. Unlike Best use of YouTube, this award honors a brand's year-round presence.

See previous winners and honorees here.

Nominees

DEFY Media YouTube Franchises
Our objective has always been to create brands (and their shows) that serve our audiences at scale—fulfilling the new generation's want for constant, multi-platform, and studio-produced series that adheres to a consistent programming schedule. Our goal was not to practice the built-if-sold model, but rather let our audiences speak to the content they want...
First Haircut
October has become a month saturated with pink. In order to cut through the clutter and open eyes to what this disease really is, it was time to show the ugly side of breast cancer. With a unique opportunity to tell the story of a beauty-related insight, Ulta Beauty and Mullen Lowe revealed just how important breast cancer research really is by documenti...
My Tales of Whisky Yule Log
1. Drive cultural relevance to emphasize that single malt whisky is an approachable category for the younger consumer2. Recruit new, younger single malt whisky consumers by inserting the brand into social conversation 3. Drive content views and increase YouTube channel subscribers
Target Haul of Fame
Create a social media brand presence surrounding the phenomenon of Target Hauls. Spark brand love with a series of shareable Target Haul YouTube videos that encourage guests to create and post their own.
The Young Turks
The Young Turks were the first original talk show on Sirius satellite radio and the first live, daily webcast on the internet. Hosted by Cenk Uygur & Ana Kasparian. LIVE weekdays 6-8pm ET.
Univision Digital - Tenemos Que Hablar
Univision has been the leader with serving Hispanic America with premier content. And as consumption patterns evolve, Univision has stayed at the forefront of these changes from a content and platform standpoint. Hispanics, particularly millenial and acculturated millenial hispanics are fond of the genre but are even more mobile than the general U.S. pop...
World Wrestling Entertainment (WWE)
In the world of WWE, the show doesn't end once the final bell rings. The conflicts and controversies continue across WWE's digital media platforms, which operate 24/7.Our 11-man WWE Social Media team is an integral part of a 48-person team of editors, producers, designers, photographers and one WWE Hall of Famer creating content for WWE's flagship website...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER 2017 in NYC, Date to be announced shortly.