2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

From the 8th Annual Shorty Awards Best use of Vine

This award honors the most effective and creative campaigns optimized for Vine. Describe how you best used Vine's features, how it enhanced your message and how it met or exceeded your goals and objectives.

See previous winners and honorees here.

Nominees

BMO Harris Bank - Chicago Bulls Vine Social Series
Entering the 2015-16 season, the Chicago Bulls wanted to expand the relationship with the partner BMO Harris Bank through a unique, content-driven short video series that would deepen the connection between the Bulls and Bulls fans. Research has shown that fans are more engaged on shorter video clips as opposed to clips over: 30 seconds. With more than 22...
Central Texas BBB Vine
BBB has a long history of consumer protection and involvement in the community, but often that's not enough to keep a brand alive or relevant. The purpose of taking an older brand like BBB to Vine was to use a new platform that would push an older brand to be more innovative and creative. Eventually, this innovation and creativity would generate relevance...
Harman Kardon; #MusicLife
The Brand and TargetThe Harman Kardon Wireless home audio system launched Harman Kardon's mission is to captivate the body and mind with the passion and beauty of music. The brand believes that the best music experiences are transfixing – so absorbing and enticing you can't help but surrender yourself to the moment. Similarly, our target is all about the ...
NBA Vine
Bring fans closer to the game by sharing some of its most compelling and special moments – perfect for 6-second loops that fans want to watch over and over again.
Nickelodeon's "I Just Got My New Shoes" Dance Party
Create excitement and raise awareness around Sydney Park's upcoming personal appearances at two Grand Opening celebrations and extend the social influence of the back-to-school marketing campaign. Nickelodeon created a two-way conversation between the fans at home, Sydney and the network by putting the power literally in fans' hands. Fans had the opportun...
There Are No Hassles When You Clean with Clorox Like “The Hoff”
More than half of cleaning occasions happen in less than 10 minutes during the "cracks" of the day between work, school and events. With that in mind, Clorox designed new products with a busy consumer's life in mind, providing convenient and effective cleaning all in a simple swipe, pump or scrub. Knowing that 74 percent of people believe cleaning should ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.