9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 8th Annual Shorty Awards Best in Live Events

This award honors the best use of social media to elevate events including concerts, conferences, marches, rallies and meetups.

See previous winners and honorees here.

Finalists

finalist
gold
2015 iHeartRadio Music Awards
iHeartRadio is a service for music lovers run by music lovers. We connect fans with their favorite artists like no other music platform or company, from listening to their favorite music to experiencing it in person at one of several annual live music events. In 2015, iHeartRadio made the second annual iHeartRadio Music Awards the most talked ab...
finalist
bronze
#AirbnbSundance LIVE
Elevate our positive reputation at Sundance as a supporter of filmmaking and earn a disproportionate amount of conversation from the festival. Build anticipation and engagement pre-event, earn attendance and create a drumbeat of consumer sharing during the festival, and strategically develop content and a strong distribution plan from these uniq...
finalist
bronze
#IAmAgent23
Nissan set out to create a splash at the Dubai International Motor Show, and break away from the Automotive industry convention of prioritizing rational, product benefits over emotional connections. Geared towards buyers and intenders, the #IAmagent23 concept engaged consumers at the show with a once-in-a-lifetime, immersive experience. Merging ...
finalist
#GoodIsWinning Campaign Engages Pope Francis with US Millennials
Following Pope Francis' directive for the Catholic Church to expand use of digital and social media for greater relevancy and accessibility around the world, Aletiea.org a global Christian media company sponsored a monumental initiative to connect Millennials with the Church in conjunction with the Pope's historic visit to the US. The largest ge...
finalist
2015 MTV EMA
We know that our target audience—young music lovers around the world—are rapidly evolving and multiplying the ways they consume content. So we knew our digital/social integration with the live TV event had to be more multifaceted than ever before, grabbing fans' attention and sparking conversation across the wide array of platforms where they co...
finalist
Bonnaroo Lineup Announcement Megathon! (BLAM!) 2015
At its core, Bonnaroo Music and Arts Festival is about radiating positivity through human interactions. Bonnaroo literally means "good stuff" in New Orleans slang. A celebration of the real good stuff in life -- music, art, dancing, food, laughter, friends, community -- Bonnaroo is centered around highlighting the things that matter and creating...
finalist
NBCU Cable Entertainment Upfront Social Lounge
Television network upfronts are traditionally insider events aimed at enticing advertisers to buy media in the upcoming television season. Our goal was to open up this industry experience to fans at home who may have never heard of the upfronts before, and get them excited about the talent and shows coming to the NBCU Cable Entertainment channel...
finalist
The BMW M2 Live Launch
The M2 is the most anticipated "driver's car" of the year for BMW's greatest fans. Interested drivers will look to this latest entry as an indication of future BMW M vehicles. Our objective was to use social channels to position the first-ever BMW M2 as proof that BMW still builds the Ultimate Driving Machine—cars that live up to the lofty expec...
finalist
The Westminster Kennel Club, 139th Annual All Breed Dog Show
The Westminster Kennel Club Dog Show is an annual event held in New York City featuring thousands of dogs across hundreds of breeds, with tens of thousands of attendees. Millions more tune-in online and on-air, catching highlights and the finals broadcasted on television, live from Madison Square Garden, on CNBC and USA Networks.In 2015, GLOW an...

Nominees

16th Annual Latin GRAMMY Awards® - Social Media Celebration
VIDEO: http://latingram.my/social-media-celebration-2015
Asian Television Awards turns 20
The Asian Television Awards (ATA) has a 20-year history (hence the official campaign hashtag #ATAturns20). It is an integral part of the Singapore Media Festival (SMF) organised by the Media Development Authority of Singapore.In the past 19 years before the 2015 event, ATA has been solely a trade centric event for Asia Pacific's Television industry and is...
BMW X1 What's Next
We were challenged to create a social conquest program for the BMW X1, the best vehicle in its class, with a wider digital audience beyond BMW USA fans.
COMEDY CENTRAL'S FRIENDSFEST
Objectives: To drive brand awareness, re-invigorate the TV show Friends, increase social traffic and drive TV ratings (all in the UK market).Last year, we significantly invested in renewing our license to broadcast Friends from Warner Brothers. For a healthy return on investment, we needed to ensure viewers still wanted to watch the show.We put our thinki...
Deorro at The Coachella Valley Music and Arts Festival
Deorro, a Los Angeles-based electronic dance music DJ, wanted to launch his inaugural website while performing at The Coachella Valley Music and Arts Festival. The chart-topping artist planned on using Coachella's live stream to drive traffic to his new website. Unfortunately, the festival prohibited performers from embedding the stream directly onto othe...
Emirates Connect 4
THE CHALLENGE Emirates Airline was adding a fourth daily flight from JFK. But with 74 international carriers operating in the metropolitan area, we couldn't just tell busy New Yorkers that Emirates offered four chances a day to connect to the world, we needed the news to stop them in their tracks. THE EVENT ACTIVATION In the middle of New York's Herald Sq...
Interactive Papal Map App
The Interactive Papal Map App was developed to assist residents and visitors to Philadelphia navigate within the city during the 2015 visit by Pope Francis to the World Meeting of Families, September 26 & 27. Our goal was to create a mobile app that would provide real-time data, on demand, about transportation options, street closures, parking availabili...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.