THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 8th Annual Shorty Awards Best in Business to Business

Best use of social media in business to business marketing strategies and campaigns. Objectives may include promoting thought leadership, generating leads and traffic, utilizing market data and increasing customer engagement.

See previous winners and honorees here.

Winner

Business to Business
winner
#BallotBriefcase on Snapchat
The BallotBriefcase is Hollywood's hottest diva and is making waves on Snapchat. It embarked on a j…

Finalists

Business to Business
finalist
bronze honor
Say No To Spec
Five years ago, our agency made an unconventional decision to say no to speculative work in pitche…
Business to Business
finalist
bronze honor
The Intermodals
"An Inter-what?" was pretty much the jumping-off point for The Intermodals — a sitcom-inspired, ful…
Business to Business
finalist
HP Propel IT!
When it comes to demo videos, the market certainly wasn't clamoring for another one. It's awash in …
Business to Business
finalist
Love My Store Campaign
American Express knows that small businesses see big results when they advertise that they accept t…
Business to Business
finalist
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market w…
Business to Business
finalist
Project Rebirth
Ryder is the largest fleet management and supply chain company in North America. And one of the big…
Business to Business
finalist
Translating Tech with Avaya
The communications technology industry becomes more complicated, more cluttered and more complex ev…

Nominees

Business to Business
@DDBChicago Instagram
DDB Chicago is an advertising agency with a rich history. We created our Instagram account to build…
Business to Business
HPE Matter: The Idea Economy
As Hewlett-Packard approached a formal separation of its Printers and Personal Systems (PPS) techno…
Business to Business
Inspire the World to Learn with Blackboard
The education industry has changed. Students no longer ask "where should I go to school?" They now …
Business to Business
Juniper Networks: Lab Madness
The primary objective of Lab Madness was to engage the Juniper Network social media community throu…
Business to Business
Olo Bags: "Please Draw _____ on the Bag"
Have you ever ordered food online and requested something in the "special instructions" field? Chan…
Business to Business
Prepare for the Impossible
With many using DVRs to skip commercials, product placement within entertainment provides an unavoi…
Business to Business
ScorewithData
Based on an internal study done by IBM, it was found that the brand was losing out on ad recall, en…
Business to Business
SurePayroll Creates Social Media Content for Small Businesses
Build brand awareness resulting in increased consideration during the purchase process for small bu…
Business to Business
The Horn
The Born Ready campaign was built around "The Horn" video, which shared the journey of a young man …
Business to Business
UPS Football Towns Campaign
For its 2015 college football campaign, UPS needed an idea that would speak to the brand's core sma…