2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

From the 8th Annual Shorty Awards Best in Business to Business

Best use of social media in business to business marketing strategies and campaigns. Objectives may include promoting thought leadership, generating leads and traffic, utilizing market data and increasing customer engagement.

See previous winners and honorees here.

Finalists

finalist
bronze
Say No To Spec
Five years ago, our agency made an unconventional decision to say no to speculative work in pitches. Despite being a startup with only a few clients at the time, we started saying no to free spec creative work in pitches. It was a risky move for an agency in its infancy. It meant that we would end up walking away from nearly eighty percent of t...
finalist
bronze
The Intermodals
"An Inter-what?" was pretty much the jumping-off point for The Intermodals — a sitcom-inspired, fully integrated social campaign for CSX, the freight rail company. Quite simply, we were tasked with creating social content that educated and engaged on the incredibly complex topic of intermodal shipping.What we created was simple and highly entert...
finalist
HP Propel IT!
When it comes to demo videos, the market certainly wasn't clamoring for another one. It's awash in whiteboard demos. Filled to the brim with dull, sterile videos pontificating product benefits. Which is the perfect recipe for audiences to tune out or just ignore. So we had to do something different. Something that would be born social and break ...
finalist
Love My Store Campaign
American Express knows that small businesses see big results when they advertise that they accept the card. In fact, 67% of card members report they would be more likely to make a purchase when they see on the front door or window that American Express is accepted.* But many small business owners still weren't displaying AmEx signage on their st...
finalist
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market with its Double telepresence robot. The device allows a remote user to manoeuvre the robot from the comfort of their home or office, and to interact with the world via video and audio devices.Double robotics briefed Atomic 212° to develop a strategy...
finalist
Project Rebirth
Ryder is the largest fleet management and supply chain company in North America. And one of the biggest selling points for leasing with Ryder is access to their technicians. The maintenance offering at Ryder is second to none. And with more than 400 shops across the country, there's always a tech nearby. But for more than 80 years, that best-in-...
finalist
Translating Tech with Avaya
The communications technology industry becomes more complicated, more cluttered and more complex every day. Increased telecommuting, heightened security demands, competitive innovation and the consumerization of IT are forcing constant evolution and keeping even category leaders on their toes.In 2015 Avaya, a telecommunications company still car...

Nominees

@DDBChicago Instagram
DDB Chicago is an advertising agency with a rich history. We created our Instagram account to build on that legacy in the 21st Century by showcasing our work, our people and our culture. To give people an inside look into the agency. The audience for our account is current/prospective employees, current/potential clients, as well as the advertising indust...
HPE Matter: The Idea Economy
As Hewlett-Packard approached a formal separation of its Printers and Personal Systems (PPS) technologies and its enterprise solutions into two distinct companies, the company saw an opportunity to clearly define its role as an innovative provider of enterprise and service solutions, independent of its consumer technologies.On the heels of its major, twic...
Inspire the World to Learn with Blackboard
The education industry has changed. Students no longer ask "where should I go to school?" They now ask, "will I get a return on my investment in education?" Today's new learner is careful about where they spend their dollars and use an entirely different framework for selecting a school—if they pick a formal one at all. This has major implications on the ...
Juniper Networks: Lab Madness
The primary objective of Lab Madness was to engage the Juniper Network social media community through a competition that thoroughly involves prolonged active participation. More than just liking social media posts, or re-Tweeting, we wanted the community to create, share, and give feedback on their own content. Secondly, we also wanted the topics conversa...
Olo Bags: "Please Draw _____ on the Bag"
Have you ever ordered food online and requested something in the "special instructions" field? Chances are, you may have asked for no utensils or maybe extra Sriracha. Some of the users of our platform have taken their "special instructions" in an entirely different direction - requesting drawings on their bags. The hundreds of special instructions reques...
Prepare for the Impossible
With many using DVRs to skip commercials, product placement within entertainment provides an unavoidable option. Taking that concept, TenCate Protective Fabrics (marketer) and Super Chief (agency) placed products into original entertainment programming in hopes of elevating a brand and generating interest among target audiences.TenCate Protective Fabrics ...
ScorewithData
Based on an internal study done by IBM, it was found that the brand was losing out on ad recall, engagement via social channels & overall consideration. The outcomes of the study, drove the objectives of the campaign which was three-fold:1. Increase Conversations with Line of Business Leaders: Get through to the Business leaders and drive communication th...
SurePayroll Creates Social Media Content for Small Businesses
Build brand awareness resulting in increased consideration during the purchase process for small businesses (1-10 employees) seeking a payroll service to help them have control over paying employees, as well as automating the increasingly complex tax compliance process. We sought not only to provide thought leadership on payroll and taxes, but on all aspe...
The Horn
The Born Ready campaign was built around "The Horn" video, which shared the journey of a young man growing up with Mack and the connection that continued through every stage of life. This young man shared a nostalgic recollection of his first encounter with Mack by way of Mack truck driver obliging his request to honk the horn as a child. The campaign enc...
UPS Football Towns Campaign
For its 2015 college football campaign, UPS needed an idea that would speak to the brand's core small business audience while still connecting with college football fans. The campaign also had to deliver against another ongoing objective of UPS's marketing efforts — shifting perceptions of the brand from a company that delivers brown boxes to a partner wh...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held October 2017 in NYC, Date to be announced shortly.