9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 7th Annual Shorty Awards Best in Financial Services

Banks, credit cards and financial services are eligible for this award. Objectives may include gaining consumer trust, promotions and deals and facilitating seamless payments.

Click here to see the previous winner and nominees.

Finalists

finalist
silver
Bankrate #FutureSelfie Scholarship
Paying for college can be hard (like, really hard), so Bankrate decided to invest in the future of some truly creative and inspiring students by creating a unique scholarship opportunity. Using #FutureSelfie, we invited current and prospective students to enter by snapping a photo and writing a caption showcasing their career ambitions, life dre...
finalist
#SAVine (for Service Après-Vente on Vine i.e. Customer Care on Vine)
French bank La Banque Postale wants to embody in each one of its communications its two key values, Innovation and Proximity, especially within its digital and social media presence, where the bank is very active.This objective can be considered as a true challenge as it highlights the existing contrast between the formal brand image of banks in...
finalist
#WUHomeCooked
Food has the power to connect people across borders. All around the world, flavors play a significant role in connecting us closer to home. A family recipe can bring loved ones together, even when they are far apart. It's more than just a recipe; it's a bond that will last forever.#WUHomeCooked is a heartwarming storytelling video, where Weste...
finalist
#poemgrams with love, from PayPal
There's a new generation of small businesses languishing in the cash-only economy because they lack a simple mobile payment solution.This is complicated by the fact that a new generation of digitally native, social-first consumers are carrying less cash than ever and yet, are hungry for unique content, products, and services.Both groups have typ...
finalist
A Salute to Small Business Owners Who Shed Their Clown Suit #sadclown
Our objective was to create a video to associate our brand with small business owners and their passion for their business – we wanted to connect to the fact that a lot of small business owners have left 9-5 jobs to pursue their dreams. So we created a video with Puddles the Clown singing, 'The Corporate Side of Life," to the tune of "Keep On th...
finalist
Breensmith
breensmith created this song and web video for Kabbage — a company that lends money to small business owners to help them chase their dreams. The song is a remake of "Keep on the Sunny Side," written in 1899 and made famous by The Carter Family in the late 1920s. With a less than 50K budget, the challenge was to create a truly shareable piece of...
finalist
Hello play!
Hello bank! is BNP Paribas' new bank - it's the first mobile native pan-European bank, based on customers' behaviour and expectations.To mark its first anniversary, Hello bank! wanted to launch a unique European initiative and build a new experience to develop its brand preference and awareness, in an ever more crowded digital banking sector.Mus...
finalist
Sanlam One Rand Man
South Africans don't save. Household debt averages about 75% of their after tax income. On the first day of National Savings Month, a man suddenly appeared and took a radical step to reconnect with his money, one Rand at a time. Introducing The One Rand Man. A social experiment where a man received his entire salary in R1 coins for the month of ...
finalist
The Priceless Engine - JT Campaign
MasterCard launched The Priceless Engine: a combination of people, process and more than 20 technology platforms to crunch data, track trends and insights, and study social media conversations as they happen.This innovative marketing platform provides MasterCard and its bank and merchant partners with deep insights to break through the clutter a...
finalist
Visa - NFL Draft Stories: How You Should Judge Michael Sam
To celebrate their rebranding initiative "everywhere you want to be," Visa gave Michael Sam, who was set to become the NFL's first openly gay player, the opportunity to set the record straight on how people should judge him by explaining his "everywhere" in his own words.

Nominees

#PricelessSurprises
In 2014 MasterCard was looking to evolve the 17 year old Priceless campaign to effectively engage today's consumers. As a brand our strategy was to create a platform that moves from "observing" Priceless moments to creating Priceless experiences for our cardholders.At the 2014 GRAMMYS, with brand ambassador Justin Timberlake, we unveiled #PricelessSurpris...
#RBCGolf4Kids
The #RBCGolf4Kids program was developed with the goal of establishing RBC as a catalyst for digital and social conversation. RBC hoped to increase awareness and support for several children's charities through an engaging campaign that incorporated the Team RBC golfers in addition to RBC's two golf tournaments: the RBC Heritage and RBC Canadian Open.The i...
Go, Go! Rugby Canada, Go!
As the seventh stop in the Sevens World Series, the Hong Kong Sevens is one of the most anticipated sporting events in the tournament and one of the most popular in the city. Sun Life Financial (Sun Life) is proud to be an official sponsor of Rugby Canada's 2014 Hong Kong Sevens teams and to leverage this as the activation to establish a strong social med...
I Invest In
Objective: To showcase our thought leadership and make our investors more comfortable with their investing decisions by showing that our experts follow the same simple approach.Strategy: We frequently have our experts answer fan questions live on our Facebook page. One of the most frequently asked questions is what our experts hold in their personal portf...
ING Bank Orange Support
Banking Industry in Turkey has a very negative perception. People think that banks don't care about their customers and always think about their own profits. There is a big conversation on digital platforms about this negative perception.ING Bank Turkey tries to change this perception by conducting transparent banking to show people that banking and finan...
September Sweepstakes
How do we give back to our members who give so much of themselves? That was the big question Navy Federal answered with its September Member Sweepstakes. To enter the sweepstakes, members and nonmembers had three options. Option one, members were asked to update their contact information inside their Member Access portal. Option two, they had to answer a ...
Spent: Looking For Change
Last year, American Express wanted to lead a conversation about financial inclusion in America – a unique challenge for a premium financial services institution. Having always been associated with exclusivity and privilege, they began to change that perception with a new reloadable, prepaid product, Serve, and a banking alternative, Bluebird with Walmart....
Visa Olympics
It's hard to become the most talked about brand when everyone is talking about the exact same thing. So this year, Visa changed the Olympic conversation from the superhuman nature of the athletes to the human side of achievement to become the most talked about, most shared sponsor at Sochi 2014.
Western Union Global Social Content
Western Union customers are so much more than customers; they are heroes. Most left their country of origin to make better lives for themselves and their families. We wanted to position Western Union as a beacon of trust and inspiration to its customers, as well as an enthusiastic cheerleader, rooting them on toward their goals. We worked closely with Wes...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The 9th Annual Shorty Awards were held April 23, 2017 in NYC and streamed to the public.