10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The regular entry deadline is February 8, 2018

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 7th Annual Shorty Awards Best Contest or Promotion

This award honors the most effective and innovative contest, promotion or sweepstakes. All aspects of the campaign will be considered, including content, promotion goals, reach and effectiveness.

Click here to see the previous winner and nominees.

Nominees

#HannibalDidThis Fan Art Contest
If fandoms were artists, the Fannibals would be Leonardo Da Vinci. Creating some of the most visually arresting art for a television show on the internet, the Fannibals have risen to the upper echelons of fan content creation. Aiming to shine the spotlight on this rich artistic community while blurring the line between fan and show, the NBC social media t...
#HashtagHotel
Club Carlson, a loyalty program for Carlson Rezidor properties, wanted a campaign that could extend its loyalty program and drive higher levels of member engagement. To do this, the brand viewed social media campaigns as a way to provide exclusive opportunities, while deepening member activity with the brand. Based on this strategy, #HashtagHotel was born...
#PricelessSurprises
In 2014 MasterCard was looking to evolve the 17 year old Priceless campaign to effectively engage today's consumers. As a brand our strategy was to create a platform that moves from "observing" Priceless moments to creating Priceless experiences for our cardholders.At the 2014 GRAMMYS, with brand ambassador Justin Timberlake, we unveiled #PricelessSurpris...
#ShareTheStoke
The business objective of the #ShareTheStoke campaign was to launch GoPro's newest and most advanced cameras – the HERO4. Additionally, we wanted to create an initiative that would engage our sponsored athlete base to support the launch beyond the normal arc of promotion. In concept development of #ShareTheStoke, the social media team was challenged to cr...
#SnapHunt by GrubHub
Objective: GrubHub was one of the earliest brand adopters of Snapchat and joined the platform in August 2013 with the objective of reaching and engaging Snapchat's core audience – a demographic that has been steadily moving away from traditional social media platforms.Strategy: One of the primary tactics in reaching this audience is engaging them with inn...
#myHealthie – A Healthy Selfie Social Engagement Contest
Cigna knows that people love being noticed and recognized. This campaign was designed to create positive, social brand conversation on Cigna enterprise social media channels by encouraging individuals to share and celebrate their healthy moments and activities – both onsite at Cigna sponsored events in August and individually on Twitter. The campaign took...
Alien Revolt
To celebrate the 35th Anniversary Edition release of Alien, we took the fight to the fans with Alien Revolt.Part game. Part Sweeps. All social. We challenged over 103K fans with weekly missions to pick a team and wage an Alien war. From Recruiting Survivors to Unleashing The Facehugger we pit Team Ripley against Team Alien and recorded the score in real-t...
Aperol Brunch Society: Brunch For A Living
Objective:We were tasked with launching Aperol in the US market. Strategy:The Aperol Spritz is one of Italy's most popular cocktails, but is recently launched in America and has low awareness. New to market, we decided to tap into the current cultural obsession of brunch and position Aperol as the perfect brunch drink.Idea:We decided not to create a tradi...
BING TO BASEL: Road-tripping from L.A. to Art Basel with Bing Lipstick
It's the stuff Instagram dreams are made of: In December 2014, we took a road trip from our headquarters in Los Angeles to the endlessly scene-y Art Basel in Miami to promote our Be Legendary Lipstick collaboration with Instagram star artist Donald Robertson (@donalddrawbertson). Donald had created a limited-edition, collectible sleeve for our Bing shade ...
DIY Drunk History
Launched in the summer of 2014, the DIY Drunk History contest gave viewers an opportunity to pay tribute to the age-old tradition of inebriated, factually dubious storytelling. Via Facebook and on-air promotion, we invited fans to produce their own historical re-enactment videos using audio from Drunk History narrators. The objective was to increase engag...
Dateline NBC's 'One in a Million'
At 7:40 p.m. on May 11, 2014, Dateline NBC hit one million "likes" on Facebook. We know the time, because many of us were on multiple devices hitting refresh to capture the moment.As it became clear that the program would soon reach that milestone, Dateline's social team began to brainstorm ways to thank our loyal viewers for the dedication that helped ge...
Denny's Atari
Denny's decided to remix some of their most loved dishes, so we decided to find some other classics to remix to promote the limited-time menu. We picked our three favorite Atari titles and rebooted them with a Denny's twist, creating three app games from scratch, in-house at our agency. Asteroids became Hashteroids, Centipede became Centipup, and Break Ou...
Embassy Suites 30th Anniversary Contest
Embassy Suites is a truly different hotel product in that it offers a unique value proposition: two-room suites, free made-to-order breakfast and complimentary drinks and snacks every evening. We wanted to acknowledge our loyal guests and celebrate our 30th Anniversary by giving away one free night stay every day throughout the month of November. We asked...
Family Dollar Recipe Challenge
For Family Dollar's Recipe Challenge Campaign, the objective was to bring awareness to the variety of food items available at Family Dollar, and in turn increase food category sales. To do this, Family Dollar took a unique approach, by using the strategy of running a contest and sweepstakes concurrently. Enlisting the help of ten influential food blogger...
Food Lion Roaring in the Holidays
Food Lion's 450-pound spokescharacter is known for spreading his two cents of wisdom to grocery shoppers everywhere. But to spread some cheer and goodwill during the holidays, we wanted to have the lion use his voice in an unexpected way. So we recorded Roaring in the Holidays, an original compilation of holiday music sung by the lion himself. A website w...
Free People: Pura Vida
Specialty clothing brand, Free People, launched in the seventies as one of the first lifestyle brands. Today the company features the latest trends and vintage collections for women who live free through fashion, art, music, and travel. As the company has grown to over 100 stores in North America, with distribution through global, UK, and China sites, ove...
Go Beyonder by ZOZI
Our Go Beyonder microsite hosted a 6-week-long sweepstakes campaign, where we sent six winners to activity-themed getaways around the world. Inspired by our brand ambassadors, called ZOZI Gurus, each trip included a gear package with GoPros and premium gear to capture and make the most of their experiences. We'll share the videos with our community to ins...
GoDaddy's The Big Leap
GoDaddy is a leading technology company dedicated to empowering individuals to start and successfully run their own small businesses, although they were mostly known for their racy Super Bowl ads. They wished to transform their brand perception and engaged HYFN to help with their 2014 Super Bowl campaign. GoDaddy's new approach was about how they help the...
GoPro: Photo and Video of the Day
GoPro launched it's now hallmark Photo of the Day (POD) and Video of the Day (VOD) promotion in 2010 as a way to reward GoPro users that produce amazing photo and video content, bring recognition to those users in our social media community, and showcase the best-of-the-best videos and photos that consumers share. We were also hoping to unearth some gem c...
Honda Firefly Music Festival Giveaway by C-4 Analytics
The Honda Firefly Music Festival Giveaway brought a business that previously had a limited digital presence into the social media spotlight. Most entrants were under the age of 35, a demographic that a Honda dealership was struggling to connect with. By creating a photo popularity contest on Facebook, this Honda dealership was able to place the onus on en...
Hulu Movie Night
This creative exploration was designed to promote the availability of blockbuster movies on Hulu. Each Saturday and Sunday we make one title available to stream for free with limited commercial interruption. Evoking the days when weekend nights were spent out at the movies with friends and family, Hulu Movie Night brings that experience home where you cre...
JBL #CordFail
Objective: JBL wanted to raise brand awareness around its Bluetooth-enabled Synchros wireless headphones by engaging consumers through both traditional methods and socially to develop a conversation with consumers about the everyday mishaps they experience due to using corded headphones. Strategy: JBL launched an interactive cross-platform social m...
Kay Jewelers “Holiday Unwrapped"
To garner engagement and awareness during the holiday season for Kay Jewelers, we launched a 3 week game based on the traditional Christmas party gift swap, White Elephant. Each week visitors selected from 1 of 10 wrapped gifts, unwrapped the item, and either chose to enter to win it, or take a chance and swap it for another item. With only 3 swaps availa...
Kerrygold's 'I Heart Kerrygold' Contest
In August 2014, with the support of integrated marketing partner Schafer Condon Carter (SCC), Irish dairy brand Kerrygold set out to engage and inspire advocacy in its most die-hard fans. Observations and insights showed that the Kerrygold consumer was part of a relatively small – but incredibly passionate and vocal – group of loyalists. Knowing that fans...
LFC yourself with Dunkin' Donuts
With the LFC pre-season tour travelling to the US in 2014, it was the perfect chance for Dunkin' Donuts and Liverpool FC to highlight their new relationship and create an exciting and engaging digital campaign.The main objectives of the campaign were to highlight the new relationship between Dunkin' Donuts and Liverpool FC, engage with LFC fans and Americ...
Last Call for Baja
Following its birth as an exclusive Taco Bell flavor in 2004, Mountain Dew Baja Blast quickly became one of the restaurant's most in-demand fountain beverages. For years, DEW listened to pleas from fans, begging that Baja Blast be sold at retail. In 2014, DEW knew it wanted to grant that wish to fans, with a limited time offer that would deliver the drink...
McAlister's Deli #ShowUsYourSip
McAlister's Deli is known for its McAlister's Famous Sweet Tea™ and has a loyal following of what the brand has dubbed its "Tea Freaks." Each year, McAlister's sells more than 20 million glasses of its Famous Tea. #ShowUsYourSip was a user-generated campaign intended to drive engagement to McAlister's social platforms, as well as awareness around the bra...
Micromax MAd
Celebrating the creative genius of advertising, Micromax launched MAD. A phone made only for those who are mad about ads. All you had to do was to simply make a call, watch an ad and get money added to your phone's balance! To launch this one-of-a-kind Smartphone, Micromax wanted to target those who were really mad about ads.
Miller Lite Summer 2014
To 20-something guys, summer is the real holiday season. Days off, parties with friends and family, feasts, etc. We celebrated their favorite occasion and asked guys to share their summer with us in exchange for the opportunity to have their content used in our ads. We used our channels to ask for user generated content and then used the content to fuel ...
NYX Cosmetics 2014 FACE Awards
NYX Cosmetics 2014 Face Awards (Fine Artistry of Cosmetic Elites) honors beauty vloggers through a series of themed YouTube challenges and unites the beauty community behind a single annual event. Over the course of the competition, NYX Cosmetics tallied more than 300,000 votes and received more than 219 million media impressions.This annual competition r...
Pepsi Max Break the Ice on Snapchat
September Sweepstakes
How do we give back to our members who give so much of themselves? That was the big question Navy Federal answered with its September Member Sweepstakes. To enter the sweepstakes, members and nonmembers had three options. Option one, members were asked to update their contact information inside their Member Access portal. Option two, they had to answer a ...
Sphero & Zach Braff / Wish I Was Here Holiday Engagement
On April 24, 2013, director Zach Braff launched a Kickstarter campaign for his comedy film Wish I Was Here, aiming to make $2 million to boost the project, based on a script he co-wrote with his brother Adam J. Braff. On May 24 the campaign ended, having raised $3,105,473.Sphero, makers of an app-enabled robot ball controlled by a smartphone or tablet, wa...
Tosh.0 Nana Nana Subaru
To use one of Daniel's most popular segments and make his Subaru the star of the show, and keep the integration authentic and original — the #NanaNanaSubaru challenge was born.#NanaNanaSubaru was a socially fueled contest. Fans were driven to submit their "challenges" to Tosh via social networks (Facebook, Twitter, Instagram, Vine, YouTube) by hashtagging...
TravelBrilliantly.com Co-Creation Platform
BACKGROUNDMarriott Hotels is a trusted iconic brand with a 60+ year history of hosting travelers. While we are a well-known brand among all audiences, we recognized the importance of making a deeper connection with the next generation traveler. We wanted to show them that Marriott can meet their evolving needs.OBJECTIVETasked to shift perception of the br...
Trulia's Finders Keepers Home Giveaway
Ask anyone that has ever looked to rent or buy a home and they will tell you the process is pretty stressful. It's easy to get lost in the weeds and focus on the disappointments rather than the fun opportunities to come. Trulia wanted to show consumers that shopping for a home, "the house hunt," could actually be fun and enjoyable! With 63% of adults agr...
Turtle Wax #Reflectie
Turtle Wax has been around for nearly 70 years, a product so reliable it could get taken for granted. The client asked Zeno to help add luster to the brand, using a summer promotion aimed directly at the car-lovers heart.The epitome of a well-polished car is seeing your own face in the reflection. The lifeblood of social media is sharing "selfies." Combin...
United Airlines "Safety is Global" Video Contest
United kicked off the summer of 2014 by putting a fresh spin on one of the most staid airline communications — the inflight safety video. Rather than the usual explanation of exit rows and no-smoking signs, the new video was a globetrotting celebration of the personality, humanity and friendliness of the United brand.Our job was to give the video the bloc...
Vacay Gone Cray Cray
Social media was ideal to reach our targeted Millennials to grow a relationship and see Choice as part of their lives and future travel. GOALS: 1. Create a summer promotion that would capture the imagination of our audience and inspire participation2. Partner with a social-media "celebrity" with a large, loyal social following that was also a good brand f...
Wheel of Fortune’s #WinTheWedge Contest
When Wheel of Fortune decided to retire several Wheel wedges for their 32nd season, we recognized an opportunity to connect with and engage our fan base in a new way. We created the #WinTheWedge Contest in which fans could win the actual $350 Wedge from the Wheel signed by Pat and Vanna, along with $350 cash. We asked fans to tell us, in a creative and or...
Yodel Ay Grand Cru
Grand Cru® from Roth Cheese® was the only Gruyère style cheese made in the U.S.A. But just like Champagne can only be made in the Champagne region of France, the name Gruyère can now only be used for cheeses made in the Gruyère region of Switzerland.After losing the namesake Gruyère, we needed to find a way to educate customers on Grand Cru's new identity...
the #mVroon5 hashtag project
OBJECTIVEThe objective was use a contest to activate the creative community on Instagram and bring awareness to Maroon 5's album V (out 9/2) as well as to create compelling content to drive engagement on Maroon 5's own Instagram account while offering a one of a kind prize to a fanCAMPAIGN SUMMARYOver the 5 weeks leading up to Maroon 5's V album release (...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city