9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 6th Annual Shorty Awards Best Use of Social Media for Sports

Whether it's for the championships, drafts, scandals, lockouts, or major events like the Olympics and the Super Bowl, social media helps athletes, teams and sports brands connect with fans and consumers like never before. This awards honors the most creative and effective use of social platforms by a team, athlete or sports organization. Click here to see the previous winner and nominees.

Finalists

finalist
HBO Boxing
The HBO Boxing Digital & Social Media Team strives to lead the conversation about the sport year-round through a cross-platform strategy of live and reflective storytelling; providing the highest quality assets, coverage, and promotions to activate our core audience while cultivating new fans. Though challenged with an inconsistent schedule, ...
finalist
MLB Fan Cave
Now entering its 4th season, the MLB Fan Cave is a powerful marketing platform for MLB, growing its social media audience while engaging a fan base 20 years younger than the average baseball fan. 2014 will see the next evolution of the MLB Fan Cave with the launch of a new partnership with MTV. Starting in April, a new weekly series hosted f...
finalist
The International Olympic Committee
In the months leading up to the Sochi 2014 Olympic Winter Games, the International Olympic Committee’s (IOC) enacted an innovative multi-lingual, multi-platform social media strategy that delivered unparalleled success across the globe – particularly in the Games’ home country of Russia. Given that it established its first ever social media p...
finalist
Wimbledon
A tournament of unprecedented upsets and intrigue, the Wimbledon social media platforms ensured that Wimbledon fans didn't miss a moment, informing, engaging and driving the social conversation in one of the most talked about tennis tournaments in history. With a dedicated content strategy for each platform, alongside promotional partnership...
finalist
espnW: 98 Days To Shine
espnW is a voice for the woman who loves sports. Founded in July 2010, espnW lives across television, films, events, digital and social platforms. In 2013, espnW tasked NYC ad agency The Concept Farm to find a way to connect with their audience on a deeper digital level than ever before by building brand awareness and loyalty throughout the e...

Nominees

Chocolate Milk: From the Grid Iron to IRONMAN
In March, the got chocolate milk? campaign launched the BECOME ONE program, partnering with football legend Hines Ward to transform him into an endurance athlete at the IRONMAN World Championship in Kona, Hawaii. Three everyday athletes – a mom, a medical student and a challenged athlete – won the chance to train alongside Hines and under eight-time IRONM...
Drafted in Glass
Every year, fans, athletes and the media gather in a flurry of excitement to watch 60 basketball hopefuls be drafted into the NBA. What if we could change that experience and enable people to watch it all from an unprecedented point of view — through the eyes of the athlete? Without brand support or a budget, we made it happen. The #2 pick of the night wa...
Magnus Racing, #MagnusMilitia
Through creativity, fan engagement on social media, humor, and biting parody, Magnus Racing has proven that the traditionally conservative world of professional sports car racing can be fun, yet without compromising integrity or on-track performance. With the launch of the all-new TUDOR United SportsCar Championship, Magnus Racing's use of humor throu...
NCAA March Madness Live 2013
For the 2013 NCAA Division I Men’s Basketball Championship, the Turner Sports team created a seamless user experience for fans, integrating TV Everywhere into the app, providing more social functionality and allowing fans to access live video quickly. http://sports.turner.com/Awards/2013/NCAA/MML/SocialArena/
NRL Mission Control
The State of Origin is undoubtedly Australia’s greatest sporting rivalry. Each year the best in NRL meet with the backing of their huge fan bases, ready to barrack for their team. Dressed in blue or maroon, donning face pant, wigs, ten of thousands of fans turn up to each game with millions more watching from home. In June of 2013 the NRL wanted to cen...
Turner Sports
Turner Sports prides itself on providing an unrivaled user experience by applying cutting-edge technology, integrating social platforms into broadcast coverage and leveraging content and programming across a multitude of platforms to provide fans with an omnipresent viewing experience. o PGA.com’s Twitter Mirror: During the 2013 PGA Championship, PGA.com...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.