2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

From the 4th Annual Shorty Awards Best Use of Twitter in a Campaign

Twitter has been around since 2006, but brands have only recently started to unlock its potential. This award honors the smartest, most effective, and most creative marketing Twitter-based campaigns. Describe how you integrated Twitter into your campaign, how it enhanced your message and delivered or exceeded the results you expected.

Nominees

#WantAnR8
What is social media when it really comes down to it? It’s listening to people, right? It’s actually hearing what they want, what they have to say. Their needs, their opinions. Complaints and adoration alike. What if you had a follower that wanted something, something that is out of reach for the 99%: Audi's halo car, the R8? What if she was so pers...
@AmwayUS & @ArtistryBeauty #nyfw Promoted Twitter Campaign
While hosting our first editor lounge at New York Fashion Week, the Amway & Artistry digital marketing team drove traffic and engagement, both online and onsite, using organic and promoted Twitter tactics. Targeting the hashtag #nyfw, @ArtistryBeauty tweets quickly rose to the top of search results and generated massive amounts of conversation. The pr...
@SPINReviews for SPIN Media
SPIN has reinvented the idea of the capsule music album review for Twitter via @SPINReviews. The @SPINreviews Twitter feed is a massive undertaking: an exhaustively definitive listener’s guide and argument-starter for virtually every album or EP or mixtape that matters in 2012. Within the confines of a 140-character tweet, our eight in-house editors a...
Coca-Cola Family Night Twitter Challenge
Coca-Cola Family Night is a major program for the Coke brand, featuring partnerships with leaders from family-centric categories, including snack foods and electronic gaming. Engauge was tasked with creating a compelling social media campaign that integrated Coca-Cola Family Night into My Coke Rewards’ social channels while reemphasizing the Family Nig...
Game of Thrones - Twitter
HBO identified that Twitter was hotbed of discussion for fans awaiting the TV adaptation of George R.R. Martin’s book series “A Song of Ice and Fire," and immediately focused on establishing a rapport with these aficionados. This was part of a multi-phased social media strategy designed to win over existing fans and gain new ones by breaking the stereotyp...
Guy Code
“MTV2’s Guy Code" is the ultimate guide to the laws of manhood with original weekly episodes airing on Tuesdays at 11 pm ET/PT. The show has been a phenomenon, largely due to using social media tactics such as Twitter to reach a broad audience. MTV2’s twitter has Weekly live Tweeting with the cast of Guy Code, leading to weekly WW Trending Topics (GuyCode...
Mother's Day Plant-a-Flower Campaign
In honor of Mother’s Day 2011, EngenderHealth launched an interactive online fundraising campaign, inviting people to “plant a flower" in a virtual garden, in honor of a special mother. For every flower planted, a generous donor gave $5 to support EngenderHealth’s global programs to improve maternal health care and save mothers’ lives. The planter was giv...
The Twitter Candidate
Governor Buddy Roemer, the only Presidential Candidate fighting the unfair influence of $$ in politics, was finding it hard to gain traction because of his self-imposed $100 donation limit. (It costs money to buy air time!) In September 2011, we approached his campaign and recommended that he focus entirely on digital. In addition to re-designing his webs...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER 2017 in NYC, Date to be announced shortly.